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Work Background
Audible, Inc.Senior Project Manager
Sep. 2014 - Oct. 2015Newark, New Jersey, United States
DdbDigital Producer
May. 2014 - Sep. 2014New York, New York, United StatesDirected vendor production efforts on multiple digital campaigns for both the Cotton and Aveeno brands. Achievements: Coordinated the coding and development for the Cotton brand responsive site redesign for desktop, tablet and mobile platforms. Responsible for all digital initiatives for the Aveeno client, including an iPad app for retailers and ongoing expansions to the client brand site.
Ogilvy & MatherDigital Project Manager
Nov. 2013 - Mar. 2014New York, New York, United StatesInducted as part of the Ogilvy digital team to spearhead the Pfizer account for Xeljanz, a prescription drug designed to treat rheumatoid arthritis. Achievements: Rapid turnaround of budget estimates and project scoping for all 2014 digital initiatives, including the Xeljanz website redesign and iPad application builds. Established partnership with Pfizer in house development teams for ongoing site maintenance, and updates.
BbdoInteractive Project Manager
Mar. 2012 - May. 2013New York, New York, United StatesEngaged to support BBDO’s internal production development team (K5). The division is responsible for, but not limited to the launch of, multiple online campaigns, Facebook application builds and customized interactive experiences for various clients including FedEx and AT&T. Achievements: Dramatic increase in campaign operating efficiency through improved budgeting and planning processes resulting in shortened estimate turnarounds and faster overall project completion. Additional innovative projects such as the Bank of America billboard project, served to increase brand awareness through synced messaging displays in Times Square.
Ss+kDigital Project Manager
Nov. 2010 - Jan. 2012New York, New York, United StatesEnlisted to spearhead the brand launch for “MiO”, a new water flavor enhancer from Kraft, and the first new brand in over fifteen years. Overall results include a wildly successful product launch for the client and an outstanding digital campaign for the agency. Achievements: Headed the launch of the massively popular Kraft MiO brand, including the Facebook sampling brand page, which resulted in 150k fans at launch. Collaborated with the head of the Kraft IT technical teams and external vendors to ensure a successful launch of the Kraft MiO microsite. Successfully delivered all online collateral and properties to support the launch including campaigns on YouTube, Twitter, and partnerships through Walmart, Target and MTV to further drive popularity and sales to record numbers.
Wieden + KennedyInteractive Project Manager
Sep. 2010 - Nov. 2010Portland, Oregon, United StatesRecruited to the Interactive Production team to supervise delivery and completion of online and social media campaigns. Achieved superior results through efficient team interaction and effective project management practices. Achievements: Accomplished project delivery goals for ESPN’s online and social media promotion through account, client and production vendor collaboration. Worked with production vendor teams post delivery to troubleshoot for technical issues prior to campaign live date. Worked with Portland production house to establish delivery and development guidelines for the Cinema School non-profit website project.
DraftfcbDigital Project Manager
Jul. 2006 - Aug. 2010New York, New York, United StatesJoined the growing Project Management department to serve as the primary point of contact for various interactive accounts while positively enforcing account processes. Successfully influence account efficiency and maintain healthy financial account performance. Achievements: Completed overwhelmingly successful campaigns including Hewlett Packard’s online commercial, Fisher Price’s Elmo campaign, Nickelodeon’s Avatar Online campaign, and the Motorola NFL sweepstakes. Partnered with all team members to increase each account’s operation efficiency. All campaigns resulted in significant traffic and viewer ship increases and guaranteed future business for Draftfcb NY.
Sharpe PartnersProject Manager
Jan. 2004 - Jan. 2006New York, New York, United StatesHired to revitalize the Project Management division. Assumed the responsibilities of 3 staff members during department/agency transition. Repeated successful completion of unfinished projects by jumping in mid-stream until delivery/completion. Achievements: Spearheaded successful online campaigns for Fujifilm Online, Circuit City stores and the launch of the new [yellow tail] wine website. Bolstered client confidence through weekly reporting of campaign results through online initiatives. Forged mutually beneficial vendor partnerships to continuously supply original campaign ideas and deliver profitable campaign results.
PearsonMedia Project Manager
Jul. 1998 - May. 2004London, Greater London, United KingdomHired by the SVP of New Media to found the Online Publishing branch of the Humanities Division. Worked to successfully deliver a number of multimedia study guide projects for the division’s most profitable Sociology and Art History texts. Despite drastic organizational department change, experienced rapid promotion within three years to Senior Media Project Manager. Notable achievements include: Achievements: Delivered the highest selling Humanities CD-ROM product on time with little staff support after vendor production delays. Maintained department efficiency despite high personnel/management turnover. Successfully completed all project deliveries on time and under budget through team support and enforcement of established department procedures. Provided critical analysis of publishing competitors’ online strategies through comprehensive reporting. Reporting then used to then tailor department competitive online approaches.
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