Modi Elnadi - Paid Media & SEO Consultant, Integrated Social

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Network Power<100 people

Roles

🧑‍💼50%

C-level Executive

Geos

🇧🇷50%

Brazil

Work Background

Integrated.SocialDigital Marketing Consultant

Apr. 2014Greater London, England, United Kingdom

icpSenior Digital Marketing Consultant

Dec. 2016 - Jul. 2018London Area, United Kingdom- Hands-on engagement with retail and FMCG clients to develop omnichannel digital marketing campaigns and deliver paid media video content for ecommerce marketing. (Unilever and Diageo) - Oversees digital marketing and content performance including the implementation of global metrics, reporting and presenting business cases to senior client stakeholders. - Proven track record delivering best in class digital campaigns and global programmes that Attract, Convert and Retain customers while Measuring results. - Works with digital and agency services to produce creative content, digital strategies, optimise online campaigns and identify actionable insights to help clients grow market share and increase marketing effectiveness. - On top of the latest digital media, social and digital marketing techniques.

Cognizant Digital WorksSenior Digital Marketing Strategy Consultant

Apr. 2015 - Nov. 2016London Area, United KingdomI craft personalized multi-channel marketing strategies, content and video marketing campaigns, build compelling customer journeys that elevate customer engagement to acheive measurable commercial results on all touch points. Deep industry and social media experience that helps clients Attract, Convert, Retain customers and Measure results. Identifies actionable insights to drive digital engagement, grow market share, and add relevance to conversations through tailored Strategy, and integrating Analytics, Social, Content and Technology.

ChameleonHead of Paid Media & Digital Strategy

Mar. 2010 - Apr. 2014London Area, United Kingdom· Led a cross-agency team of digital experts, responsible for defining digital strategy and delivery of online marketing and paid social campaigns, including media buying, BTL and ATL digital campaigns across Social, Mobile, Programmatic PPC and SEO. Responsible for defining digital strategy and delivering online activation and paid social campaigns for FMCG, startups, Tech, Retail and Telecom. Including media planning and buying, complex BTL and ATL digital campaigns that integrate Facebook, Twitter, Mobile Apps, Google, SEO/SEM to ensure best ROI across all the touch points. Initiatives & Achievements: ● Creates overarching digital vision / creative concept that is digital channel neutral and covering the full spectrum of Paid / Owned / Earned media activity including creative idea generation, social media concepts and campaigns mechanics. ● Develops integrated social strategies with account teams and relevant strategists. ● Created the digital voice for different B2B and B2C clients. ● Develops an innovative approach to target different personas and market segments on all social media channels based on consumer insights and behaviour. ● Develops and executes successful social media strategies, brand campaigns and viral videos for both B2B and B2C clients including AlstomPower, Siemens, TA Telecom, Concateno, GEAR4, Tisco Mobile, Mozy, and PuzzlerWorld (Top #3 App in UK). ● Runs regular workshops to facilitate sharing of best practices, create synergies, capture new client requirements, verify customer journeys, and modify conceptual frameworks to drive out insightful fact-based findings and future recommendations.

PhilipsRegional Online Country Manager UK, Ireland & South Africa

Jun. 2007 - Mar. 2010Guildford, England, United KingdomHeaded a cross-sector online marketing team, with personal responsibility of raising online brand value and eCommerce ROI through effective online marketing campaigns, targeting personas and executing SEO strategies. Worked directly with the area CMO, regional and global marketing boards and stakeholders, as well as a number of leading agencies to lead the development of digital and multi-channel solutions.