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Work Background
CatapultVice President Global Marketing
May. 2021Boston, Massachusetts, United StatesCatapult is the global leader in sports technology working with 3,250+ elite teams worldwide. Our video analysis solutions and athlete monitoring technologies provide athletes and teams of all levels with comprehensive insights to improve performance and health. In this role I oversee all elements of brand communications and product marketing, including:
• Brand and creative guidelines
• Go-to-market strategy and execution
• Public relations and investor relations
• Social media strategy and execution
• Product positioning and messaging
• Performance marketing (lead acquisition and account based marketing)
• Sales training and enablement tools and resources
Vejo, Inc.Chief Operating Officer
Sep. 2020 - Apr. 2021Santa Monica, California, United StatesVejo created the world's first portable, pod-based blender which delivers organic fruit and vegetable smoothies and healthy functional drinks to improve sleep, boost immunity, reduce stress and recover from workouts. As COO, I oversaw all product, supply chain and operations, including:
• Blender product marketing, development and sourcing
• Blend formulation, ingredient sourcing and production
• Forecasting, planning and logistics
• Customer order fulfillment
• Marketing operations
• Business planning and P&L management
SharkNinjaVice President Product Marketing
Aug. 2019 - Aug. 2020Needham, MassachusettsFull P&L responsibility of the $400 million global motorized business (blenders, food processors, kitchen systems). Responsible for developing a portfolio of products that delivers a high rate of sales across all distribution channels with 5-star consumer ratings. Key deliverables include:
• Develop global portfolio with corresponding product requirements based on consumer insights, competitive landscape and distribution strategy
• Manage a team of 7 product marketers and lead a cross-functional team (engineering, design, culinary, and testing) to deliver product portfolio within aggressive timelines
• Create positioning and messaging for each product
• Constant oversight of product costs to deliver strong category contribution margins
Bose CorporationHead of Product Marketing, Bose Health Division
Nov. 2017 - Jul. 2019Framingham, MassachusettsOperating within the newly formed Bose Health Division, this role is responsible for leading a team product managers and marketing communications specialists focused on the development of a comprehensive product portfolio (hardware/firmware/software) and marketing strategy targeted at consumers with hearing impairment. Key deliverables include:
• Developing consumer insights based on market research and analytics
• Establishing product positioning and prioritized features and benefits
• Setting product visions and long-term roadmap based on consumer insights, competitive landscape and core technologies
• Developing pricing strategy to maximize sales and contribution margins
• Launching products in global markets
• Execution within a comprehensive medical device development process
NF SportsChief Executive Officer
Aug. 2016 - Oct. 2017Miami, FloridaResponsible for building the NF Sports brand, an all-natural line of sports nutrition products, including all aspects of growing the business and building the company, as follows:
• Product line development
• Established supply chain, operations and shipping logistics
• Established sales and distribution in global markets
• Create and executed of marketing strategy – brand positioning, digital marketing strategy, social media activation, athlete and influencer marketing
• Hiring team – marketing, product management, finance, operations and logistics, graphic design, website developer
• P&L management and investor reporting
ReebokSenior Director - CrossFit BU
Aug. 2010 - Jul. 2016Reebok International, Ltd. - Canton, MA• Full P&L responsibility of the global CrossFit Business Unit - a $141 million annual revenue business in 2015.
• Oversee sponsorship and activation of the Reebok CrossFit Games
• Responsible for opening and activating co-branded Reebok CrossFit gyms worldwide, with an annual budget of $4.5 million.
Opened 108 gyms in 36 different countries to date throughout North America, Latin America, Europe, Middle East, South Africa and Asia Pacific.
• Manage all aspects of contracts and marketing activation of endorsed training athletes, with an emphasis on CrossFit athletes - currently 65 CrossFit athletes under contract and 5 other Training focused athletes/partners.
• Manage a team of 24 people across 15 different countries, including the US, Canada, Panama, UK, Italy, Spain, France, Germany, Sweden, Netherlands, Russia, Hong Kong, India, Korea, Japan.
• Work closely with all global markets to activate co-branded Reebok CrossFit gyms to drive consumer awareness of the Reebok brand and adoption of our footwear, apparel and accessories.
Reebok International - Adidas GroupDirector of Product Marketing - Basketball, Tennis and Adventure Footwear
Jan. 2009 - Aug. 2010• Managed a team of 6 people responsible for €36 million ($50 million) in yearly revenue.
• Oversaw the creation and implementation of product strategies for the team sport footwear (basketball, tennis, indoor court, baseball/softball, football, lacrosse, NFL/NHL/MLB licensed) and equipment (inflatables, baseball/softball, lacrosse) businesses, which support brand objectives and result in achieving or exceeding business targets.
• Brought to market 3 new technology programs in basketball (ZigTech, JumpTone, U-Form) to key U.S. accounts (Footlocker, Champs, Eastbay, Dick’s Sporting Goods, Finishline) and priority global regions (Europe, China) representing over $12 million in incremental revenue for Fall/Winter 2010 season.
Reebok International - Adidas GroupDirector of US Custom Footwear Business
Apr. 2008 - Jan. 2009• Managed a team of 3 people responsible for bringing to market custom product and technology programs for U.S. Alliance accounts (Kohl’s, Dick’s Sporting Goods, Footlocker Inc., Sears).
• Successfully launched new technology program (FlexRide) representing $2 million in incremental revenue for initial launch in FW 2009 season. This business has grown to over $4 million in incremental revenue for FY 2010.
Boston ScientificSenior Product Manager - Oncology Division
Jan. 2006 - Apr. 2007• Responsible for creating business plans which detail short and long term financial and strategic objectives, executing tactical plans to meet these objectives within budget, creating quarterly revenue and supply chain forecasts, developing long-term product portfolio plans, executing frequent sales training, developing relationships with key opinion leaders in the medical community to drive adoption of product, and developing market opportunities outside of the United States.
• Grew Port franchise revenue to $12.2 million in 2006 representing an increase of $1.8 million, or 18%, over 2005 franchise revenue of $10.4 million, in a market growing at only 9% annually.
• As marketing lead for product development team I executed a national market research program to identify key product attributes for physicians and developed a comprehensive market specification to focus team towards developing new product to meet customer requirements.
• Created strategic partnership with external research and engineering firm to improve product portfolio and speed to market.
ReebokGlobal Product Manager
Jun. 2003 - Jan. 2006• Responsibilities included business planning, researching global consumer and market trends, product line briefing, overseeing product design and development, product line profitability, go-to-market strategy and presentations to sales force and account buyers.
• Managed cross-training footwear business from June 2003 to January 2005. Grew business from $62 million in 2003 to $70 million in 2005, in a category experiencing a 15% yearly decline industry wide.
• From January 2005 to January 2006 managed key volume segment of running footwear product line, representing $150 million in annual revenue.
ReebokSenior Performance Engineer
Jun. 1999 - Jun. 2003• Provided engineering expertise for the design, development and marketing of athletic footwear through the evaluation of athlete’s performance needs, scientific and technological advancements, consumer trends and industry competition.
• Position required a complete understanding of human anatomy, biomechanics, materials, and research/testing techniques.
A.W. Chesterton CompanySenior Design Engineer
Jun. 1997 - Jun. 1999• Designed and developed, from prototype to production, mechanical sealing devices for rotating shaft equipment. • Project leader of a multi-discipline team consisting of manufacturing, testing, marketing, customer service and finance, with full responsibility for product launch schedules and product line profitability.
• Managed product line that served the pulp and paper, petrochemical, and pharmaceutical industries.
• Successfully launched 2 major global products, which increased divisional sales revenues by 20%.
RadionicsSenior Mechanical Engineer
Jun. 1993 - Jun. 1997• As part of a team of 3 engineers, pioneered the design and development of neurosurgical products for treating brain tumors using non-invasive radiation therapy. • Provided extensive on-site product application training to international and domestic medical personnel.
• Due to strong understanding of the business, added Product Manager responsibilities in 1995 with the responsibility of expanding business domestically and internationally.
• In 4 years, this product line grew in market use from 2 local sites to 100 global sites, representing $50 million in total revenue.
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