Flick on foodCeo & Co-Founder
Jan. 2016Milan Area, ItalyThe company that we are creating will focus on the food and wine markets, with the goal of bringing innovation to the entire sector, especially in upselling and CRM activities.
Flick on Food and the Virtual Sommelier are two digital products that aim to support young producers (millennials) and all companies that were hit particularly hard by the current social and economic situation. Immersive technologies (virtual and augmented reality) have the huge advantage of promoting the processes of learning, promotion and sales through fun and engaging mechanisms. In the short term, we want to supply brands and consumers tools that are quick and easy to use, but still innovative, such as AR apps, 360 videos in VR and VR games. In the long term, our role as evangelisers will help us raise awareness and improve the relationship between technology and the food industry, in order to support the entire industry in extending their sales techniques and engagement of new targets. It is a huge opportunity for Made in Italy products, which can start the process of internationalisation this way. It is also thanks in part to technological innovations that will facilitate the sales and relationship-building processes.