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Work Background
LOUDDirector of Talents & Partnerships
Jan. 2022São Paulo, BrazilResponsible for branding management and development of partnerships for influencers such as LOUD Coringa, LOUD Voltan, LOUD Babi, Castrin, among other names totaling more than 30 creators. Ambassadors’ management conception focused on brand expansion via key partners like Vini Jr, Luva de Pedreiro and others. Creation of special projects and creative sponsorship deliveries for brands such as Itaú, Samsung, Burger King, Mentos, Submarino, Adidas, Nike, Netflix, among others. Team coordination focused on creation, career management, planning, sales, and reports.
LnK GamingDirector Of Operations
Jul. 2019 - Mar. 2022São PauloResponsible of esports and gaming initiatives from concept until management. Executive management for CBCS (Circuito Brasileiro de Counter-Strike), LBFF (Liga Brasileira de Free Fire) access series in partnership with Garena, eGOL (Pro Evolution Soccer's Brazilian Tournament) in partnership with Konami, TUES (Torneio Universitário de Esports) and JEE (Jogos Escolares Eletrônicos).
paiN GamingClient Relationship and Marketing
Sep. 2017 - Jun. 2019São Paulo Area, BrazilResponsible of commercial planning and management for all paiN Gaming sponsors since 2017, creating projetcts for partners: Coca-Cola, Samsung, Tim Live, Trident, 5star, Sandisk, Western Digital, Razer, Monster Energy and Twitch.
paiN GamingMarketing Director
Feb. 2017 - Jun. 2019São Paulo Area, BrazilResponsible of editorial management focused in stablishing paiN Gaming’s presence on social media. Planning brand image, developing content premises, social channels environment chain, creating community management rules and tasks, supporting sponsors activations with the team, create media training for players, and aldo reporting tracking to monitor engagement and guarantee quality on going.
BR Media GroupInfluential Marketing Planner
Feb. 2016 - Jan. 2017São Paulo Area, BrazilPlanner focused in producing advertising with influencers. Responsible for extend company knowledge about web personalities, stablishing brand and creator relationship. Work for several brands like Nissan, Visa, Unilever, P&G, and agencies around BR.
Canal Pathy dos ReisCarreer Manager
Mar. 2015 - Nov. 2018São Paulo Area, BrazilResponsible for all communications and sales initiaves for the Youtuber Patricia dos Reis. Managing commercial aspects and carreer development on internet, and other platforms.
Canal NostalgiaCommercial Manager
Jan. 2015 - Dec. 2015São Paulo Area, BrazilResponsible of image and commercial management, of all initiatives related to advertising and content production, of the youtube channel, and its social networks.
Edelman BrasilDigital Account Manager
Nov. 2013 - Jan. 2016São Paulo e Região, BrasilResponsible of managing account leaders and community management digital team for several digital accounts like HP, GE, Abbott, AMD, and others. Supporting the team with strategic thinking, relationship with clients and community which the brand is presence. Provide digital PR services for special campaigns.
WundermanSocial Media Planning Manager
Mar. 2013 - Nov. 2013São Paulo Area, BrazilResponsible for social media and communication planning for major brands like LATAM, Bosch, Cataflam.
MX DigitalSocial Media Director
Jun. 2012 - Aug. 2012Los AngelesDevelopment of best practices in social media, with a focus on social gamming.
Agência RiotSocial Media Content Supervisor
May. 2010 - Mar. 2013São Paulo Area, BrazilTeam leader of editors, daily supervision and production of social media marketing content for major brands, event coverage by tweets, Facebook posts and Instagram photos. Accompaniment of promotions with bloggers and generated solid relationships with high profile bloggers to cross promote various events, help creative concept input online for long and short term marketing strategy, responsible for checking metrics reports. Responsible for all content of the 3rd largest Facebook Page in Brazil.
BrandWorksContent Editor
Aug. 2009 - May. 2010Produced monthly trend clipping documents for major retail brands, assisted in written content for in demand ratail marketing consultant, organized topics for lectures about retail marketing, wrote radio content for news radio program, assisted the anual marketing plan for major brazilian shopping malls.
Escola de Idiomas CCAATeacher
Aug. 2006 - Jun. 2011São Paulo Area, BrazilEnglish teacher for levels beginner, intermediate and advanced.
Banco Bradesco S.A.Bank Administration Employee
Mar. 2006 - Aug. 2009Work in the Law department and BDN, admnistrativas areas. Customer service, accounting routines, help HR monitoring, controlling projects.
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