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Roles
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Business Owner
Geos
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United States
Work Background
Maud Demurge ConsultingMaud Demurge Consulting
Apr. 2024• Offer tailored consulting services to businesses in the solar shading, smart home, and IoT industries, helping them understand market dynamics and customer needs, drive business growth, develop and execute comprehensive marketing strategies, and foster innovation to stand out from competitors. • Provide fractional CMO services offering strategic leadership to drive growth and achieve business goals
• Offer support to companies looking to expand their operations in the U.S. market, including market entry strategies, business development, and local market insights. https://www.mauddemurgeconsulting.com/
1 year Sailing Expedition Around the WorldSailor & Adventure Enthusiast
Jul. 2023 - Jul. 2024WorldCompleted a year-long, 10,000-mile sailing journey across 22 countries and the Atlantic Ocean, where I strengthened my skills in project management, risk mitigation, cultural immersion, team collaboration, problem-solving, and adaptability in dynamic, unpredictable environments. • Global Navigation and Planning: I learned to sail, orchestrated a global project and comprehensive sailing route that spanned multiple countries and continents, ensuring safety and efficiency.
• Cultural Immersion: Engaged with diverse cultures and communities, enhancing intercultural communication and adaptability.
• Problem Solving and Adaptability: Addressed and resolved challenges, including navigational, logistical, and technical issues, in dynamic and unpredictable environments. • Team Collaboration: Coordinated daily tasks and responsibilities with family members and visitors, fostering strong teamwork and leadership skills.
• Sustainable Living: Practiced and promoted sustainable travel habits, including waste management and conservation practices. Managed daily with limited access to essential resources like water and electricity.
Somfy GroupVP of Strategic Marketing & Channel Management
Jan. 2020 - Jun. 2023Cluses, Auvergne-Rhône-Alpes, France• Developed and executed a data-driven strategy to ensure sustainable growth and competitive advantage, enhancing channel penetration and engagement.
• Identified and leveraged business opportunities and growth potential by utilizing internal resources and strategic M&A activities, driving market expansion and long-term value creation
• Defined and implemented a B2B2C omnichannel strategy to boost channel penetration and foster customer loyalty, leveraging in-depth consumer insights from market research, VOC, and customer journey analysis.
• Implemented the digitalization of the customer journey enhancing customer experience, boosting engagement, and improving operational efficiency by leveraging automation, data-driven insights, and personalized interactions.
• Coordinated with various business functions—including engineering, product development, finance, legal, marketing communications, sales, IT, and customer support to ensure cohesive strategy implementation
Somfy North AmericaStrategic Marketing and Business Development Director
Jan. 2016 - Jan. 2020Dayton, nj• Lead and manage strategy across North America • Formulate strategic plan designed to capture growth and ensure territory profitability • Define multi brand strategy and positioning
• Develop and implement operational Business Plans related to achieving Sales & Profit Objectives
• Lead and develop a team of senior product managers in charge of portfolio management, product launch, marketing and communication actions
• Coordinate marketing and communication activities, product launches, promotions, etc
Somfy GroupBusiness Unit Manager
Feb. 2010 - Jan. 2016• Manage strategy, marketing and product development functions
• Lead and manage marketing strategies across 20 countries; ensure that strategies include market segmentation definition and analysis, competitive analysis, as well as channel strategy and key account penetration plans
• Formulate business plans designed to capture share and ensure segment profitability • Lead product innovation and exploration • Manage a team of product managers with focus on empowerment
Somfy GroupInternational Product Line Manager
Jun. 2007 - Feb. 2010• Responsible for the product strategy, exploring customer & marketing requirements, analyzing the competitive landscape and managing the product portfolio throughout the product lifecycle
• Propose development projects based on market opportunities and participate in defining the product specifications • Work with cross-functional teams (sales, engineering, manufacturing, logistics and finance)
• Develop sales tools to support new-product launch • Managed product portfolio for a variety of business-to-business and business-to-customers clients.
CORNILLEAU SASMarketing Communication Manager
Oct. 2004 - Jun. 2007Bonneuil les Eaux• Researching consumer markets, monitoring market trends and identifying potential areas in which to invest, based upon consumer needs • Monitoring and development of international sourcing : relationship with suppliers in India, China and Estonia, defining specifications & product development
• Overseeing the marketing and communication activities online and offline: advertisements, direct mail packs, email campaigns, websites, traffic management, exhibition stands, point of sales units • Managing a team of product manager & communication specialist
SalomonAssistant Product Manager
Jan. 2003 - Oct. 2004Annecy• Participating in the launch of a new product range of cross-country skiing
• Participating in the production of communication tools BtB and BtC : content, internet website, catalogue, brochures
• Building training tools to support sales force (launch plan, USP, pricing)
• Analyzing the competitive landscape and monitoring consumer reactions through focus groups and market researches
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