W.O.L.F ltdBrand Manager
May. 2019 - Sep. 2021Milan, Lombardy, Italy• Established branding standards and focused on creating graphic design solutions that elevated corporate brand: Italian Genetics.
• Ensured all visual assets are consistent, compelling, and reflect the creative direction of Italian Genetics.
• Designed and created layouts for packaging, marketing collateral, e-commerce, presentations and special events.
• Developed product concept designs.
• Developed effective offline/online marketing strategies and increased brand awareness.
• Devised and implemented B2B promotions and customer incentives.
• Increased brand recognition by 45%, and generated website visits up of 15%.