Marina Feofanova - Creative Director, Brand Manager, Mavric Media

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United Kingdom

Work Background

Mavric MediaFounder and Creative Director

Sep. 2020Moscow, RussiaMavric Media Digital design studio, specialising in art direction, branding, graphic design, and digital marketing. https://mavricmedia.webflow.io

W.O.L.F ltdBrand Manager

May. 2019 - Sep. 2021Milan, Lombardy, Italy• Established branding standards and focused on creating graphic design solutions that elevated corporate brand: Italian Genetics. • Ensured all visual assets are consistent, compelling, and reflect the creative direction of Italian Genetics. • Designed and created layouts for packaging, marketing collateral, e-commerce, presentations and special events. • Developed product concept designs. • Developed effective offline/online marketing strategies and increased brand awareness. • Devised and implemented B2B promotions and customer incentives. • Increased brand recognition by 45%, and generated website visits up of 15%.

EL JewelryCreative Director

Apr. 2019 - Aug. 2021Moscow, Russia• Established brand identity, branding standards, brand positioning of EL Piercing Jewelry and EL Jewelry. • Managed the brand team to support the artistic direction of all content on social media. • Devised and implemented B2C promotions. • Developed 360º marketing campaigns. • Provided analysis of customer insights, consumer trends and market analysis to offer short and long-term growth plans. • Grew business by 80% by developing effective offline/online marketing strategies and increased brand awareness.

KIKO MILANOAssociate Brand Manager

May. 2018 - Sep. 2018Milan, Lombardy, Italy• Organised promotional events for new product launches. • Implemented campaigns and monitored their performance, discovering which approaches are most effective. • Developed creative briefs for agencies and cooperated with them to develop customer communication plans. • Worked closely with the sales department to develop strategic customer loyalty programs. • Worked closely with the marketing department to identify and proactively drive efficient brand building. • Increased brand awareness, improved customer satisfaction ratings, and achieved 8% increase in sales volume.

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