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Mavric MediaFounder and Creative Director
Sep. 2020Moscow, RussiaMavric Media
Digital design studio, specialising in art direction, branding, graphic design, and digital marketing.
EL JewelryCreative Director
Apr. 2019 - Aug. 2021Moscow, Russia• Established brand identity, branding standards, brand positioning of EL Piercing Jewelry and EL Jewelry.
• Managed the brand team to support the artistic direction of all content on social media.
• Devised and implemented B2C promotions.
• Developed 360º marketing campaigns.
• Provided analysis of customer insights, consumer trends and market analysis to offer short and long-term growth plans.
• Grew business by 80% by developing effective offline/online marketing strategies and increased brand awareness.
W.O.L.F ltdBrand Manager
May. 2019 - Sep. 2021Milan, Lombardy, Italy• Established branding standards and focused on creating graphic design solutions that elevated corporate brand: Italian Genetics.
• Ensured all visual assets are consistent, compelling, and reflect the creative direction of Italian Genetics.
• Designed and created layouts for packaging, marketing collateral, e-commerce, presentations and special events.
• Developed product concept designs.
• Developed effective offline/online marketing strategies and increased brand awareness.
• Devised and implemented B2B promotions and customer incentives.
• Increased brand recognition by 45%, and generated website visits up of 15%.
KIKO MILANOAssociate Brand Manager
May. 2018 - Sep. 2018Milan, Lombardy, Italy• Organised promotional events for new product launches.
• Implemented campaigns and monitored their performance, discovering which approaches are most effective.
• Developed creative briefs for agencies and cooperated with them to develop customer communication plans.
• Worked closely with the sales department to develop strategic customer loyalty programs.
• Worked closely with the marketing department to identify and proactively drive efficient brand building.
• Increased brand awareness, improved customer satisfaction ratings, and achieved 8% increase in sales volume.
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