ZmesGrowth Media Pleno
Apr. 2023 - May. 2024São Paulo, São Paulo, BrasilMarketing consultancy where I was part of a multidisciplinary team (BI, consulting, media, creative, CRM) exclusively working with the Largest Cleaning CPG in Brazil, my scope included:
- Structuring project processes
- Restructuring digital media planning of the brand
- Managing Upper funnel campaigns
- Managing media operations and campaigns (Meta Ads, TikTok Ads, Pinterest Ads, Google Ads, Taboola, Globo, etc.)
- Structure team creation processes (SLA, control tools, client approval, agency relationship)
- Managing the creative pipeline and client approval
- Relationship management and negotiation with partners
- Client relationship management
- Creating executive reports for each campaign