Maria Venceslau - Senior Growth Media, Zmes

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Network Power<100 people

Roles

🔥57%

Startup Founder

💸57%

Marketing

✔️57%

Geos

🇧🇷28%

Brazil

🇬🇧28%

United Kingdom

🇨🇭14%

Switzerland

Work Background

ZmesGrowth Media Senior

Apr. 2024São Paulo, São Paulo, BrasilContinuing with the Largest Cleaning CPG in Brazil, my scope changed for: - Management of the retail media team - Planning promotional mechanics and media formats for retailers - Responsible for achieving sales and growth targets - Planning to boost sales for detractor products or lines - Monitoring with the client's sales and trade team - Defining creative strategies - Marketing planning and setting sales targets for a new BU at the client (Personal Care)

ZmesGrowth Media Pleno

Apr. 2023 - May. 2024São Paulo, São Paulo, BrasilMarketing consultancy where I was part of a multidisciplinary team (BI, consulting, media, creative, CRM) exclusively working with the Largest Cleaning CPG in Brazil, my scope included: - Structuring project processes - Restructuring digital media planning of the brand - Managing Upper funnel campaigns - Managing media operations and campaigns (Meta Ads, TikTok Ads, Pinterest Ads, Google Ads, Taboola, Globo, etc.) - Structure team creation processes (SLA, control tools, client approval, agency relationship) - Managing the creative pipeline and client approval - Relationship management and negotiation with partners - Client relationship management - Creating executive reports for each campaign

EssenceMediacom BRAnalista de Mídia Júnior (Ex Blinks)

Jan. 2023 - Apr. 2023São Paulo, São Paulo, BrasilAgency focused on digital media where I exclusively assisted the largest automotive group in Brazil as an analyst, my main responsibilities were: - Managing the operation and running full-funnel campaigns on Meta Ads, TikTok Ads, Pinterest Ads, - Twitter Ads, and Google Ads platforms - Developing the media plan - Executive reports of campaigns and commercial actions - Coordinating meetings with creative agencies and media partners - Designing, implementing, and monitoring tests - Training and managing the interns on my team ***It's the same agency as the previous experience, just changed its name

Blinks EssenceAnalista de Mídia Júnior

Feb. 2022 - Feb. 2023São Paulo, São Paulo, BrasilAgency focused on digital media where I exclusively assisted the largest automotive group in Brazil as an analyst, my main responsibilities were: - Managing the operation and running full-funnel campaigns on Meta Ads, TikTok Ads, Pinterest Ads, - Twitter Ads, and Google Ads platforms - Developing the media plan - Executive reports of campaigns and commercial actions - Coordinating meetings with creative agencies and media partners - Designing, implementing, and monitoring tests - Training and managing the interns on my team

BlinksEstagiário de mídia

Oct. 2020 - Jan. 2022São Paulo, BrasilAgency focused on digital media where I exclusively assisted the largest automotive group in Brazil, my main responsibilities were: - Operation of full-funnel campaigns on Meta Ads, TikTok Ads, Pinterest Ads, Twitter Ads platforms - Budget management to ensure the best results - Creative analyses - Weekly performance analyses - Creative direction for partner agencies

Veganella Consultora de marketing

Aug. 2021 - Oct. 2021OnlineSmall vegan cosmetics brand, the main project deliverables were: - Community and brand profile analysis - Development of a content calendar linked to promotional mechanics - Monitoring and reporting delivery