Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Network Power<100 people
Roles
🔥42%
Startup Founder
💸42%
Marketing
✔️42%
IT
Geos
🇧🇷28%
Brazil
🇬🇧28%
United Kingdom
🇷🇺14%
Russia
Work Background
Growth Media Senior
ZmesGrowth Media Senior
Apr. 2024São Paulo, São Paulo, BrasilContinuing with the Largest Cleaning CPG in Brazil, my scope changed for: - Management of the retail media team - Planning promotional mechanics and media formats for retailers - Responsible for achieving sales and growth targets - Planning to boost sales for detractor products or lines - Monitoring with the client's sales and trade team - Defining creative strategies - Marketing planning and setting sales targets for a new BU at the client (Personal Care)
Growth Media Pleno
ZmesGrowth Media Pleno
Apr. 2023 - May. 2024São Paulo, São Paulo, BrasilMarketing consultancy where I was part of a multidisciplinary team (BI, consulting, media, creative, CRM) exclusively working with the Largest Cleaning CPG in Brazil, my scope included: - Structuring project processes - Restructuring digital media planning of the brand - Managing Upper funnel campaigns - Managing media operations and campaigns (Meta Ads, TikTok Ads, Pinterest Ads, Google Ads, Taboola, Globo, etc.) - Structure team creation processes (SLA, control tools, client approval, agency relationship) - Managing the creative pipeline and client approval - Relationship management and negotiation with partners - Client relationship management - Creating executive reports for each campaign
Analista de Mídia Júnior (Ex Blinks)
EssenceMediacom BRAnalista de Mídia Júnior (Ex Blinks)
Jan. 2023 - Apr. 2023São Paulo, São Paulo, BrasilAgency focused on digital media where I exclusively assisted the largest automotive group in Brazil as an analyst, my main responsibilities were: - Managing the operation and running full-funnel campaigns on Meta Ads, TikTok Ads, Pinterest Ads, - Twitter Ads, and Google Ads platforms - Developing the media plan - Executive reports of campaigns and commercial actions - Coordinating meetings with creative agencies and media partners - Designing, implementing, and monitoring tests - Training and managing the interns on my team ***It's the same agency as the previous experience, just changed its name
Analista de Mídia Júnior
Blinks EssenceAnalista de Mídia Júnior
Feb. 2022 - Feb. 2023São Paulo, São Paulo, BrasilAgency focused on digital media where I exclusively assisted the largest automotive group in Brazil as an analyst, my main responsibilities were: - Managing the operation and running full-funnel campaigns on Meta Ads, TikTok Ads, Pinterest Ads, - Twitter Ads, and Google Ads platforms - Developing the media plan - Executive reports of campaigns and commercial actions - Coordinating meetings with creative agencies and media partners - Designing, implementing, and monitoring tests - Training and managing the interns on my team
Consultora de marketing
Veganella Consultora de marketing
Aug. 2021 - Oct. 2021OnlineSmall vegan cosmetics brand, the main project deliverables were: - Community and brand profile analysis - Development of a content calendar linked to promotional mechanics - Monitoring and reporting delivery
Estagiário de mídia
BlinksEstagiário de mídia
Oct. 2020 - Jan. 2022São Paulo, BrasilAgency focused on digital media where I exclusively assisted the largest automotive group in Brazil, my main responsibilities were: - Operation of full-funnel campaigns on Meta Ads, TikTok Ads, Pinterest Ads, Twitter Ads platforms - Budget management to ensure the best results - Creative analyses - Weekly performance analyses - Creative direction for partner agencies

Requests

Touchpoint image
0
Personal Pitch
Digital Marketing & Business Strategy Solutions
Intch is a Professional Networking App for the Future of Work
300k+ people
130+ countries
AI matching
See more people like Maria on Intch
Marketing
400666 people
15
Analista de comunicação Sr @ Jequiti Cosméticos
22
CEO, Growth Hacker and Analytics Expert @ Saga Consulting
17
Marketing Director @ Climb Marketing
MarketingBrand Marketing Manager
93947 people
17
Marketing Director @ Climb Marketing
18
Designer and Director Photography @ MKT Marketing Inteligente
24
Digital Transformation Consultant @ Virar Digital