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Work Background
CXM Consulting Director
VMLCXM Consulting Director
Jan. 2024Prague, CzechiaDeveloping and leading CXM strategy projects for clients across industries to help improve their customer experience and loyalty
CRM & Loyalty Director
Wunderman ThompsonCRM & Loyalty Director
Nov. 2021 - Jan. 2024Prague, CzechiaLoyalty Customer experience CRM strategy Marketing automation
Marketing Communication and CX Lead
ČEZ ProdejMarketing Communication and CX Lead
Apr. 2019 - Jul. 2021Prague, The Capital, Czech RepublicMarketing Communication CX strategy Customer journey and CX culture CX measurement
Manager of Client insight and Design
Česká spořitelnaManager of Client insight and Design
Nov. 2017 - Mar. 2019Client insight Value proposition design Client experience Segment management
Business Consultant
Michal Panek's consulting servicesBusiness Consultant
Sep. 2014 - Feb. 2022PragueCustomer experience strategy and execution Marketing strategy and execution Enterprise Marketing Automation Project management
Manager of Segment management - Retail | Marketing
Komerční bankaManager of Segment management - Retail | Marketing
Jul. 2012 - Aug. 2014Prague, The Capital, Czech RepublicResponsibility for segment Individuals and Small Business Appropriate value proposition for defined sub-segment Acquisition and retention strategy and tactics Development of business through alliances Marketing campaign planning for defined sub-segments
Head of Strategic Marketing
Komerční bankaHead of Strategic Marketing
Oct. 2006 - Jun. 2012PragueMarketing analyses and modeling Direct marketing Implementation of ACRM, Campaign management and segmentation solution
Head of Operations
Credit Suisse Life & PensionsHead of Operations
Jan. 2005 - Jan. 2006Prague, The Capital, Czech RepublicLife and Pensions Administration, Communication center Business analyses and process management Core information system for Life Insurance company implementation
Business Organizational manager
Credit Suisse Life & PensionsBusiness Organizational manager
Jan. 2002 - Jan. 2005Prague, The Capital, Czech RepublicProject office Process management Document management system
Project manager / Manager of Alliance Partnership
eBankaProject manager / Manager of Alliance Partnership
Jan. 1999 - Jan. 2002Prague, The Capital, Czech RepublicDevelopment of business alliances Cooperation within Česká pojišťovna Group - bank-assurance, outcourcing of transaction system Post-merge integration of eBanka into Česká Pojišťovna Group
Project manager / Account manager
MedianProject manager / Account manager
Jan. 1994 - Jan. 1999Relationships management with clients, sales of services Project management of individual research project
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