Michal Pánek - Allrounder, Panek.agency

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Work Background

VMLCXM Consulting Director

Jan. 2024Prague, CzechiaDeveloping and leading CXM strategy projects for clients across industries to help improve their customer experience and loyalty

Wunderman ThompsonCRM & Loyalty Director

Nov. 2021 - Jan. 2024Prague, CzechiaLoyalty Customer experience CRM strategy Marketing automation

Michal Panek's consulting servicesBusiness Consultant

Sep. 2014 - Feb. 2022PragueCustomer experience strategy and execution Marketing strategy and execution Enterprise Marketing Automation Project management

ČEZ ProdejMarketing Communication and CX Lead

Apr. 2019 - Jul. 2021Prague, The Capital, Czech RepublicMarketing Communication CX strategy Customer journey and CX culture CX measurement

Česká spořitelnaManager of Client insight and Design

Nov. 2017 - Mar. 2019Client insight Value proposition design Client experience Segment management

Komerční bankaManager of Segment management - Retail | Marketing

Jul. 2012 - Aug. 2014Prague, The Capital, Czech RepublicResponsibility for segment Individuals and Small Business Appropriate value proposition for defined sub-segment Acquisition and retention strategy and tactics Development of business through alliances Marketing campaign planning for defined sub-segments

Komerční bankaHead of Strategic Marketing

Oct. 2006 - Jun. 2012PragueMarketing analyses and modeling Direct marketing Implementation of ACRM, Campaign management and segmentation solution

Credit Suisse Life & PensionsHead of Operations

Jan. 2005 - Jan. 2006Prague, The Capital, Czech RepublicLife and Pensions Administration, Communication center Business analyses and process management Core information system for Life Insurance company implementation

Credit Suisse Life & PensionsBusiness Organizational manager

Jan. 2002 - Jan. 2005Prague, The Capital, Czech RepublicProject office Process management Document management system

eBankaProject manager / Manager of Alliance Partnership

Jan. 1999 - Jan. 2002Prague, The Capital, Czech RepublicDevelopment of business alliances Cooperation within Česká pojišťovna Group - bank-assurance, outcourcing of transaction system Post-merge integration of eBanka into Česká Pojišťovna Group

MedianProject manager / Account manager

Jan. 1994 - Jan. 1999Relationships management with clients, sales of services Project management of individual research project

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