Sundial BrandsMarketing Intern
Jan. 2014 - Jan. 2014Amityville, NY• Paid Marketing Associate for Sundial Brands, the leading skin and hair care manufacturer and parent company of the SheaMoisture and Nubian Heritage organic beauty and personal care products. • Managed deliverables for marketing team specifically related to strategic planning, creative briefs: new product launches, print advertising, digital advertising, etc.
• Used graphic design skills and led redesign of Shea Moisture training deck, translating to point of sale materials.
• Wrote, compiled and edited radio advertisements for SheaMoisture products, currently airing on Power 105.1 FM, New York’s Premier Hip-Hop/R&B station
• Contributed to efforts to streamline and improve systems and processes related to training new staff
• Wrote copy for online marketing of SheaMoisture, including product descriptions, and promotions
• Led team on design and implementation of Nubian Heritage e-commerce campaign using Klaviyo email platform