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Work Background
AvraStrategy and Finance (Founding Team)
Apr. 2024Brasil
idwallStrategy & Planning Specialist
May. 2022 - Dec. 2023Conduct comprehensive financial analyses to perfect client portfolios and enhance business revenue, allowing faster decisions and clearer troubleshooting.
▪ Identify and capitalize on untapped market-share opportunities, fostering cross-functional growth. [Through market research/mapping], focusing on long term competitiveness.
▪ Develop precise revenue projections and data-driven strategies to drive business success.
▪ Provide support for pricing and launch strategies, ensuring efficient go-to-market releases.
▪ Create dynamic dashboards that empower teams with actionable insights and KPI highlights [Looker/Looker Studio/Power BI]
▪ Craft high-impact presentations to investors and board members, presenting decisive data.
▪ Utilize data strategically to guide business initiatives towards potential outcomes, elaborating ad-hoc studies for Revenue area, such as Share of Wallet analysis, Portfolio Churn Cohort, Market Segment Heatmaps, Tangible Expansion and similar.
▪ Work along the FP&A team in the Annual Planning and Budgeting Process, driving top-line model and margin targets for the upcoming year and aligning business and operational areas within the company.
EscalePlanning and Performance Leader
Oct. 2021 - Mar. 2022Led the development and implementation of monthly operational goals in alignment with the annual strategy and present results in weekly meetings.
▪ Collaborated with Growth teams to evaluate campaign strategies using metrics like CPL, ROAS, and Contribution Margin.
▪ Developed data-driven forecasting models, performance analyses, and studies to track the company's sustainability – Both on excel and BI tools (Looker/Looker Studio)
▪ Ensured accountability for the Contribution Margin, supporting direct costs, and promoting responsibility across departments.
EscaleOps Manager
May. 2021 - Oct. 2021▪ Customer journey mapping, showing pain points, and gathering feedback to supply valuable insights to the Growth team for targeted and optimized campaign cycles.
▪ Led initiatives to enhance customer retention and reduce churn.
▪ Collaborated with UX leadership to devise and implement communication strategies for engaging customers at various stages of their journey.
▪ Training and developing back-office analysts and account executives, ensuring operational excellence and process proficiency.
▪ Develop reports and present insights on weekly meetings to management level
ESCALEOps Coordinator
Sep. 2020 - May. 2021
CorreiosQuality & Planning Coordinator
Jul. 2019 - Sep. 2020São José do Rio Preto, São Paulo, Brasil
CorreiosLogistics Supervisor
Aug. 2016 - Jul. 2019São José do Rio Preto, São Paulo, Brasil
CorreiosPostal Agent
Sep. 2012 - Aug. 2016São José do Rio Preto, São Paulo, Brasil
RodobensLegal Dep. Intern
Jan. 2012 - Oct. 2012São José do Rio Preto, São Paulo, BrasilLegal support for corporate on Labor Law section.
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