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Work Background
In The Clouds CLTFounder
Feb. 2023Charlotte, North Carolina, United StatesIn The Clouds is a woman-founded & focused IRL + digital community brand where creatives, entrepreneurs and sustainable enthusiasts (& general conscious movers and shakers within their careers!) get together, collaborate and support one another through their shared love of supporting local initiatives, good food & wine, conscious fashion and sustainability efforts.
Soul Addict CBDFounder + CEO
Jan. 2017Asheville, North Carolina AreaA conscious cannabis wellness & clean beauty brand + hemp farm creating a new era of calm, chill bliss. Currently available in-stores at Neiman Marcus and online at Urban Outfitters. As seen in Marie Claire, Byrdie, Healthyish, & Martha Stewart Living. We’re in a time and generation where the cannabis space is becoming completely redefined; I launched Soul Addict to be a part of that movement. My mission is to empower the value of 'choice' on our path to wellness and feeling our best by creating a new space for cannabis culturists. We believe the plant power of truly conscious CBD in the wellness and clean beauty world is creating a new era of what 'wellness' can mean for all. Soul Addict isn't something you hide with your stash in a dusty drawer- we're creating a CBD movement you embrace & want to tell all your friends about. We are wellness-addicted, soul addicts. We put our heart and soul into our products and we believe in liberating a highly stereotyped industry with education and demanding a new dialogue around cannabis. Who is SA |
We're a woman-owned hemp CBD wellness brand x organic farm with an amazing team helping co-create the future of cannabis by acknowledging the stigma and opening new doors of CBD heightened wellness and beauty transparency as our industry evolves. The Soul Addict farm is located outside of Asheville, NC in Connelly Springs, NC. We are actively building a community of farmers and growers that learn and grow together to make the Western NC hemp industry unmet, transparent and farming true, conscious CBD to empower our highest health. Our mission | We believe we can inspire more conversations that end with education, excitement and shedding light on the issues that keep us repeating old news and detrimental incarceration. The future of cannabis is about self-care and feeling our best. We're here to support that mission in all we do as an aspiring soil-to-shelf CBD wellness brand and farm.
Tech Talent SouthSenior Business Development Manager
Oct. 2016 - Feb. 2018New Orleans, LA
Grok + Banter, Inc.Director of Strategy and Business Development
Apr. 2016 - Sep. 2016Greater New Orleans AreaWe're a team of innovators simplifying big data and breaking the mold of advertising by providing an end-to-end solution. Real world. Real people. Grok + Banter is a patent-pending platform that captures interactions in the offline world through connected sensors that measure unbiased data in uncontrolled environments. We capture how people interact with out-of-home advertisements, products and brands by turning real people interactions into data we can actually use in an online form we know.
Tech Talent SouthDirector of Brand Strategy & Marketing
Jan. 2014 - Apr. 2016Charlotte, NCTech Talent South, now a #1 ranked coding bootcamp several years running across the U.S., provides beginner-focused and intermediate level programs teaching software development and web design to those looking to break into the expanding tech industry. TTS' mission is to connect students with local tech companies and startups in need of talent while providing a hyper-personalized learning experience. Joined the company as their first employee when headquartered and operating in Atlanta, GA working in social media and brand strategy. Since launch in 2013, I helped grow the TTS brand as a hyper-local coding bootcamp operating in 2 markets to a national brand operating in over 9 markets across the Southeastern U.S., Columbus, OH and Phoenix, AZ.
Zooey MagazineFreelance Contributor
Jul. 2013 - Aug. 2013San Jose, CaliforniaWriting contributor
MyChelle DermaceuticalsMarketing & Branding
Oct. 2012 - Apr. 2013Charlotte, NCHelped launch national program from idea to execution for Louisville, CO-based MyChelle Dermaceuticals partnership with natural health giant, WholeFoods. Program involved launching a new on-site technology within their trademarked 'WholeBody' section across U.S. markets to increase sales and ramp up brand awareness.
NY Moves MagazineEditorial Intern
Jun. 2011 - Aug. 2011New York, NY'Moves Magazine', fashion and lifestyle magazine- dealt mostly with social media strategy, writing & editorial focus.
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