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Work Background
Client Success Manager
The Influence AgencyClient Success Manager
Mar. 2024 - Jun. 2024Toronto, Ontario, Canada- Managed a portfolio of up to 7 clients and respective influencer campaigns - Maintained client relationships via email and weekly meetings—sharing campaign progress, managing expectations, suggesting optimizations Responsible for influencer sourcing and outreach - Built relationships with content creators and talent agents—communication, briefing, assisting in content strategy and creation - Reviewed content for quality and adherence to brand guidelines
Account Manager
The Shelf Influencer Marketing AgencyAccount Manager
Nov. 2021 - Mar. 2024Toronto, Ontario, Canada- Managing brand campaigns across verticals, including Fortune 500 clients - Maintaining client relationships via email and weekly meetings—sharing campaign progress, managing expectations, suggesting optimizations - Working closely with 25-100 influencers—building relationships, providing guidance, and assisting in content strategy and creation - Reviewing influencer content for quality, adherence to creative brief guidelines, and adherence to brand and legal requirements - Analyzing data throughout campaigns to optimize and adjust strategy when necessary - Compiling and presenting final campaign data - Consistently overdelivering on primary KPIs by up to 40%, and secondary KPIs by up to 30%
Marketing Assistant
Simon & Schuster CanadaMarketing Assistant
Nov. 2019 - Nov. 2021Toronto, Canada Area- Developed and executed full-scale marketing campaigns for all children's and teen titles, organic and paid - Owner of organic social media strategy for corporate Instagram and Twitter—creating, managing, and scheduling written and visual content primarily for awareness - Achieved 22.8% growth on Instagram in 2020 - Digital content creation (Canva, Photoshop, InDesign) for organic social media and digital advertising campaigns (Google AdWords, Book Riot) - Responsible for influencer database management and growth through research and outreach, focusing on Instagram and TikTok - Successfully revamped the influencer program intake process to address diversity & inclusion in addition to content specific preferences - Regular engagement with community on social media, including monitoring and responding to inbound messages - Collaborated cross-functionally with internal partners (including sales, publicity, and in-house designers) and external partners (including influencers and brands) - Select marketing team & VP admin (mailings, expenses, etc.) - Diversity, Equity, and Inclusion Council member
Account Manager
ampersand inc.Account Manager
Mar. 2018 - Nov. 2019Toronto, Canada Area*Maternity leave contract - Sales representative for SW Ontario independent bookstores - Sales representative for Toronto + GTA special markets retailers - Built and maintained relationships with accounts through email, seasonal meetings, and in-store visits - Created custom catalogues for accounts according to individual needs - Oversaw the curation of product samples from multiple clients for display at the twice annual Toronto Gift Show - Analyzed data from show sales and trends to report back to clients - Achieved 44% year-over-year net growth at the Toronto Gift Show - Social media coordinator
Acting Operations Manager
ampersand inc.Acting Operations Manager
Mar. 2017 - May. 2018Toronto, Canada Area*Maternity leave contract - Planned and executed regular sales conference meetings - Regular communication with client publishers - Supported sales reps with sales materials, metadata - Website management - Oversaw the development of custom internal database
Editorial Intern, Young Readers Group
Penguin Random House CanadaEditorial Intern, Young Readers Group
Jan. 2017 - Mar. 2017Toronto, Canada Area
Marketing & Publicity Intern
HarperCollins CanadaMarketing & Publicity Intern
Oct. 2016 - Jan. 2017Toronto, Ontario, Canada
Director of Archival Management
Carlisle Medical CentreDirector of Archival Management
May. 2015 - Oct. 2016Carlisle, Ontario
Receptionist & Medical Records Clerk
Carlisle Medical CentreReceptionist & Medical Records Clerk
Jul. 2011 - Oct. 2016Carlisle, Ontario, Canada
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