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Work Background
VasionDemand Generation Manager
Jan. 2024 - Oct. 2024New York, New York, United StatesStrategize and build out our Demand Generation program for the North America region with a focus on acquisition Track lead quality, sync with Digital Marketing Manager to get ad platform metrics, and regularly present on performance to team Research and partner with 3rd party vendors to run campaigns and expand our reach
PluralsightDemand Generation Manager
Nov. 2021 - Jul. 2023New York, New York, United StatesBuilt and executed a full-funnel demand generation program from the ground up for our Enterprise segment in the North America region Achieved a 23% YoY increase in pipeline and a 10% YoY increase in revenue Improved SLA adherence from 60% to 90% with the Inbound Sales team Partnered with Sales team to provide support, enablement, and ensure quality lead delivery and proper follow-up according to established SLA
PluralsightField Marketing Manager
Jun. 2019 - Jan. 2022New York, New York, United StatesBuilt out strategy and executed Field Marketing strategies for the Enterprise and Commercial segments in our North America region. Supported, aligned, and provided enablement for Sales team including campaign follow up for BDRs Developed a swag program from the ground up which influenced $77.2M over the course of a year, and helped us break into several accounts we were targeting
Overstock.comSEO + Content Marketing Specialist
May. 2018 - Feb. 2019Salt Lake City, Utah, United StatesCreated various forms of content such as blog posts, social media posts, promotional emails, and landing page copy Built website experiences for promotional campaigns which included asset creation, building + QA pages, and provided final approval
eBayMarketing Associate
May. 2017 - Feb. 2018Salt Lake City, Utah, United StatesBuilt and executed a strategy for trade shows, field events and client retention events for Fortune 500 advertisers Set Sales up for success by creating sales enablement resources (email copy, social copy, and landing pages)
APEX BiologixMarketing Coordinator
Nov. 2015 - Aug. 2016Salt Lake City, Utah, United StatesPrimary logistical support person for trade shows and hosted conferences Built Salesforce campaigns and checked lead quality post events Handed off quality leads to Sales and worked with them on post-event follow up
Cicero GroupOffice Manager
Oct. 2013 - Nov. 2015Salt Lake City, Utah, United StatesSupported an office of 150 employees Oversaw our three receptionists' work schedules and provided them with direction on what to work on each day Kept office stocked with supplies, promptly submitted maintenance tickets when needed, planned office parties, etc Handled the CEO's and COO's calendars and scheduling Supported Focus Groups as needed
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