Istvan Kolbert - Digital Consultant, Actionable

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Work Background

Digitális Kereskedelmi Szövetség (DKSZ)Mentor

Jun. 2023Google, DHL, Mastercard, IVSZ, Adevinta, Growww Digital and GKID co-founded Digital Commerce Association in Hungary. Our mission is to support domestic Hungarian e-commerce players to expand successfully into neighbouring countries.

Vedd Fel a Versenyt PodcastCo Host, Producer

Jun. 2022Vedd fel a versenyt is a podcast channel dedicated to provide educational episodes about e-commerce. We engage Hungarian online store owners and their service providers with insightful discussions on industry trends and strategies. My role encompasses research, content creation, knowledge sharing and interviewing industry experts.

Boxy Logisztikai Zrt.Head Of Marketing

Sep. 2021 - May. 2023I was responsible shaping Boxy's brand presence and launching its fulfillment services on the Hungarian e-commerce market. I led the planning and execution of the Go-to-Market (GTM) strategy, leveraging market insights and customer data to identify growth opportunities and establish Boxy as a prominent player in the industry. I developed a comprehensive marketing plan, guiding the team towards effective positioning, targeting, and messaging strategies to maximize brand visibility and lead generation results. A significant accomplishment during my tenure was building the marketing department from the ground up. I recruited and mentored a high-performing team of marketing professionals, fostering a collaborative and innovative environment focused on achieving ambitious goals. Harnessing the power of digital marketing, I executed multi-channel campaigns that drove significant traffic, engagement, and lead conversions. I leveraged data-driven insights to optimize performance across paid advertising, content marketing, SEO, and social media channels. Throughout my tenure, our metrics-driven approach helped to measure marketing effectiveness and drive continuous improvement, enabling data-driven decision-making and comprehensive reporting on KPIs. This empowered my team to optimize marketing efforts to meet our goals and we managed to achieve some significant marketing milestones.

Conversific ‑ eCommerce AnalyticsChief Marketing Officer

Jan. 2021 - Sep. 2021Conversific, as the no1. eCommerce Analytics app on Shopify helps to grow online stores, turning their data into revenue growth. We are providing an easy-to-understand performance dashboard, competitor benchmarks, and actionable insights.

GLAMIEcommerce Consultant

Oct. 2020 - Jan. 2021GLAMI is the biggest fashion search engine in Europe aggregating millions of products from thousands of e-shops across 17 countries, with 25 million users every month.

GAMELAB Zrt.CEO

Jul. 2017 - Apr. 2020BudapestI built and lead a super talented video game and mobile application development team of 25+ people by creating an innovative and creative culture for young talents. We published award-winning artistic video games (Wormster Dash, Tank Maniacs) and a talent- discovery app for children living with autism (Autifriendly) that was presented in Lisbon on WebSummit 2018. • Aquisition of 250 000+ players all over the world (paid games) • Supported hundreds of autistic children and their families • Built partnerships with international publishers and platform holders (Google, Apple, Microsoft, Sony, Nintendo)

Utazom.com online travel agencyHead of Digital Marketing

Sep. 2016 - Aug. 2020Budapest, HungaryI managed and coordinated digital projects and performance markering campaigns. Built a culture of data-driven decisions in product development and marketing activities. My responsibilities: • Managing performance marketing campaigns (Google Ads, Facebook, Criteo), 110% avg. growth in revenue YOY, 20% avg. ROI improvment YoY • Improving email marketing sales performance, 50% growth in revenue YOY • Managing website redesign and UX research projects for flight ticket site • Managing and designing conversional sales service for flight tickets • Involvement in market research

Booking Holdings (NASDAQ: BKNG) - Agoda.comSenior Performance Marketing Analyst

Jul. 2011 - Jan. 2014Bangkok/Budapest-Responsibilty for mobile ppc strategy -Developing and implementing intelligent bid management strategies -Testing and implementing upcoming AdWords betas together with Google team in order to increase conversions/ROI -Responsibility for managing important APAC destinations -Great achievements in ROI targets and continously QoQ growing -E-commerce performance analysis and monitoring with internal tools and Google Analytics on daily basis -Continously monitoring travel and e-commerce consumer trends and creating implementation plans

Kupon Vilag- Rebate NetworksHead of Online Marketing/ Digital strategist

Nov. 2010 - Jul. 2011KuponVilag was one of the first social shopping/coupon site in Hungary, skyrocketed e-commerce and online payment acceptance among Hungarian internet users started in 2010. Role: -Setting up and executing the online marketing/e-commerce strategy directly with CEO, combining international best practises with domestic needs and specialites. -Managing SEM department -Working together closely with CEO and the leaders from the departments of Affiliate, Email marketing and Channel management. -Defining KPI's for SEM/PPC, Affiliate, Email marketing departments. -Creating reports and analysis of the different KPI’s and the factors having impact on the business processes. -Analysing online customer behavior to support Deal management Team -Collecting and analysing datasets from all departments -analysing Sales Channel attribution -long term ROI and CLV modelling in lead generation flow - Achievements: -Secured market leader position in Hungary by beating domestic competitors within 4 months. -Created best practise in lead generation based E-commerce process, shared landing page/banner development/testing action plans for Rebate sister companies in 30+ countries. -setup of data-driven company culture for all planning/evaluating and decision making processes Taking part in the international knowledge sharing with Rebate Networks member countries (Europe, South-East Asia, South America)

Digital Marketing Consultant

Sep. 2008

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