Ernst Auto GroupMarketing Manager
Jan. 2020 - Jan. 2021Ernst Auto Group is compromised of two dealerships, Ernst Chevrolet, Buick, GM and Ernst Toyota. They have 4 websites, ernstcars.com, ernsttoyota.com, ernstgm.com and ernstcareers.com. I was tasked in keeping these in order as well as social media accounts, facebook, twitter, and youtube. I also worked on any brand enhancements such as business cards, brochures, rack cards, etc. Managed photography and video projects. Branding enhancements, upkeep and awareness
New design to fit branding identity: brochures, letterheads, envelopes, booklets, logos, websites, direct mail pieces, etc.
Designed four responsive websites with css and php scripting so they could be viewed on all mobile platforms
Used SEO, keyword and metadata to help increase awareness
Use of Google analytics to monitor web data
Post company updates, incentives and news to social media and Google My Business
Custom photography of products to be used in all marketing materials
Copywriting and copy editing
Custom illustrations when appropriate