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Work Background
ZaochnikSearch Engine Optimization Specialist
Apr. 2022Тбилиси, Грузия
AdComboSearch Engine Optimization Expert
Apr. 2021 - Feb. 2022Калининград, Калининградская область, РоссияLeader of SEO Department
Conclusion to the top of the company's internal projects.
Results monitoring, reporting
Management and organization of the work of internal specialists of the company (layouts, designer, editor)
JetmixSEO-специалист
Jun. 2019 - Apr. 2021Калининград, Калининградская область, РоссияInternal and external optimization of client sites
Drawing up promotion strategies for sites
Competitor analyzes
Website audits
Compilation of semantic kernels
Preparation of technical specifications for a designer, copywriter, layout designer, developer
Proofreading, placement of texts
Increasing the external link mass of sites
Preparation of technical specifications for serp
Writing a SEO wiki
SEO training for employees
MultiSiteSearch Engine Optimization Expert
Sep. 2016 - Jan. 2019Kaliningrad RussiaAnalysis of search queries, selection of key phrases
Analysis of competitors according to parameters that are exclusively necessary in a particular case. I always analyze them in order to learn something new for promotion, and not to slander and say: “our site is better than them, why are they in the top, but we are not ...”
Compilation of the semantic core, query clustering
Compilation of TK for copywriters, editing and proofreading of texts
Preparation of technical specifications for technical specialists, layout designers, designers
Constant interaction with specialists of other profiles within the company (development, marketing, contextual advertising specialists)
Internal site optimization
External website optimization
Development of effective methods of website promotion and their implementation
Project Promotion:
Analysis of search queries, selection of key phrases;
Analysis of competitors;
Drafting of the Project Promotion Strategy;
Full audit of the site, preparation of technical and SEO edits;
Drawing up a content plan;
SEO reporting
Working with site monitoring systems (metrics, webmaster panels), a variety of services for removing site analysis positions, link and article exchanges
Promotion of more than 10 topics (14 to be exact. This number is due to the specifics of my department). The main ones are:
Body repair;
Tow truck service;
Sale of concrete;
Car tinting;
Suspension repair;
Car hauling;
Auto glass repair;
Auto electrical repair;
Rent of various types of special equipment.
For each subject there are about 60-70 sites located in almost all regions of Russia. Therefore, there is experience of working in various regions, there is an understanding of the specifics of a particular subject.
AdComboИсполнительный директор по оптимизации для поисковых систем, руководитель SEO
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