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Work Background
AVRAME LLCUser Experience Guide - Content Producer
Nov. 2023Toronto, Ontario, CanadaThrough this role, I have produced monthly user-experience content for (based on MY experience) on Avrame's YouTube channel: https://www.youtube.com/@AVRAME From 2021-2023 my husband and I built our very own off-grid A-frame using Avrame's custom home kit (having no prior building knowledge), documenting the entire process. In 2023, we signed an 18 month contract to share our DIY process, tips, how-to guides, and informational videos about specific elements of the package. This contract allowed me to combine my knowledge of user-experience with video production. While my husband has been the "face" of these videos, my role has been behind the camera. Writing, producing, filming and editing two to three videos monthly for the Avrame channel, as well as extended behind the scenes content on our channel: https://www.youtube.com/@canadianahomestead
ExaCareLead Product Designer
Dec. 2022 - May. 2023Toronto, Ontario, CanadaBuilt software from ground zero to help assisted living facilities deliver the highest possible care to their residents. ExaCare builds software to seamlessly manage and operate assisted living facilities while reducing the stress on healthcare workers and upgrading elderly care. ExaCare includes electronic health records, care coordination, task management, care planning, billing, financial management, eMAR and labor-management all tailored to assisted living workflows.
ImageXSenior UX/UI Designer
Aug. 2022 - Nov. 2022Toronto, Ontario, CanadaIn this role, I worked with various YMCA's in North America to design and deliver seamless Drupal website designs. As a User Interface/Experience designer, my role was to listen to both the client and the user needs, map out plans for success and create premium websites. From client discovery workshops to using various tools to perform user needs analysis, competitive analysis, and interviews, we then take the information gathered and transform it into beautiful, user-centered designs. Founded in 2001, ImageX is a technology & web agency with a global reach. We've helped brands across the world such as Disney, Apple, YMCA, Samsung, Adidas, Adobe, and Stanford University architect complex technical solutions and create meaningful digital experiences through user experience, content strategy, stunning visual design and ongoing digital strategy. With offices in Vancouver (HQ), Canada, Kyiv, Ukraine, and team members throughout North America, ImageX offers 24-hour web support to brands both big and small. ImageX was awarded the Great Place to Work certification in 2020.
The Campus Church AuroraDesign Director
Jan. 2019 - Dec. 2020Aurora, Ontario, Canada
CaredoveDirector of Product Design
Dec. 2017 - Aug. 2018Toronto, Canada AreaCaredove is a web application that takes out the pain of accessing health care by making it easy for patients and clinicians to find and book community health services online. Learn about our product at http://caredove.com My role at Caredove was to lead the team through a variety of creative projects. These included the (re)branding the company, corporate site design/development and management, application user experience and design, and print/web marketing and promotion.
Hawthorne Design CompanyDigital Design Lead
May. 2015Greater Toronto Area, CanadaFor nearly a decade, I have been contracting in a variety of design roles. I have:
• Led design projects for various clients in industries such as healthcare, non-profit, government, transportation, real estate, clothing, and more.
• Worked in environments ranging from start-up culture to fast-paced agencies with big name clients including: the YMCA, Nike, BC Housing, Work BC, Sound Transit - Seattle
• Specialized in user experience and user interface design, including product design and more recently in lead designer and creative director roles
• Collaborated with agencies like ImageX, FCV Interactive, Victory Creative Group, Pureblink, and Transmitter Studios
• Used my background in television, print, and photography to bring a well-rounded perspective to each project with business growth objectives always in the forefront of my designs
Briercrest College and SeminaryCommunications and Multimedia Specialist
Sep. 2014 - Apr. 2015Caronport, Saskatchewan• Responsible for the creation of graphic design, video production, photography, and web materials for the college, seminary, high school, and events including Youth Quake and The Christmas Festival. Past: Marketing Research Assistant
September-October 2014
• Collecting and analyzing data for the school's marketing department
• Making recommendations to improve strategies on all marketing fronts including: website design, email campaigns, social media management etc.
• Evaluating existing and potential recruiting campaigns based on market and competitor trends
DiplyLead Graphic Designer (and Assistant to the CMO)
Dec. 2013 - Sep. 2014London, Canada AreaGraphic Designer (Print/Web, and 2D Motion Graphics/Video Design)
• Brand development, logo creation, graphic design, and website development for our entities' products and websites.
• Create animated html elements for our entities' websites.
• Lead developer, director, and producer for video and promotional content including introductory and "how to" videos that use 2D/motion graphics techniques to tell stories and engage viewers. Assistant to the CMO
• Management and creation of all email campaigns for 50,000+ subscribers.
• Research, writing, and design of advertising and marketing campaigns and web pages.
• "Ghost writing" for the company's marketing and advertising blog; covering a range of topics from native advertising to social news, white space management, and more.
• Analyzing and creating reports based on Google Analytics data, Alexis reports, and other private data softwares. Research of trends, analysis of performance, and comparison to competitors for the purpose of creating proposals, SEO implementation, campaigns, and competitive strategies to gain new users, retain users, and attract ad networks and big name brands.
• Development of pitches, strategies, custom engagement products and campaigns for existing and prospective partners. Starting Position at GoViral:
Content Coordinator (December 2013 - February 2014)
• Created viral, marketable content on a variety of topics.
• Developed strategies for attracting new users and publishers to our website.
• Used social media to promote content and engage users and followers.
• Managed social media pages. Aided in the growth of Facebook pages from 0 to over 50,000 likes and interacting fans.
BBCAim High Television Apprenticeship
Jun. 2013 - Jun. 2013Belfast, United Kingdom• Selected as one of 17 out of 400 applicants to participate in a rigorous BBC funded training program intended for the future leaders of the media industry.
• Master classes and training exercises from industry professionals on research and development, writing, branding and graphics creation (print and animated), marketing, creativity and technology, multiplatform development, audience needs analysis, storytelling, advanced shooting and editing, and career development.
• Some of the leading UK media professionals included: Susan Lovell, head of local television for BBC Northern Ireland, John Farren, creative director at 360 Production, Philip Morrow, managing director at Wild Rover Productions, and many others from the BBC Academy.
CTV NewsOn Air Graphics Operator
Mar. 2013 - May. 2013Toronto, Canada Area• Built graphics based on the daily needs of the show
• Animated graphics live to air on cue
• Used the top of the line graphics operation systems including the Chyron Duet, the Avid Deko, and the Harris Inscriber as well as Avid's iNews for the live show rundown
• Used email and intercom to communicate with the production crew
• Troubleshooting when/if system error occurred
• Also worked in the same building for The Sports Network (TSN), and Discovery
Fanshawe CollegeGraduation Live Production Team
Oct. 2012 - Nov. 2012London, Canada Area• Working on the live production of the Fall Fanshawe College graduation ceremony, specifically in the areas of technical setup and master control
• Managing the live streaming of the event
Fanshawe TVStation Manager of Technical Operations
Sep. 2012 - Feb. 2013London, Ontario• Supervising the timely creation of daily playlists for station automation using “BugTV” software; Managing a team of 10 television students in the department
• Providing operational technical support to classmates on all television facilities within Fanshawe TV
• Managing facility’s cleaning and maintenance, liaising with the technologist
• Attending weekly manager meetings, reporting on the team’s current affairs and progress as well as contributing to the planning and logistics of new and upcoming Fanshawe TV programming
Heads Up FanshaweProducer and Director
Sep. 2012 - Feb. 2013London, Ontario• Creation of Fanshawe TV’s live to air magazine show, “Heads Up Fanshawe”. In charge of the development of content from the research and writing of topical news to the management of all pre production stages including budgeting, organizing guests, obtaining release forms, and overseeing the complete look of the show.
• Management of crew, artistic direction and decisions; Delivery of content live to air on the closed circuit network, Fanshawe TV, every Tuesday, Wednesday, and Thursday from 12:30 to 1pm.
• Rotation through other production roles.
The filming of "Tapped"Producer’s Assistant
Sep. 2012 - Nov. 2012London, Ontario• Worked on the set of the film Tapped, assisting producers Jeremy Shell and Geoff Hart; Roles included craft services, management of extras and audio assist.
Sheridan CollegeOffice of the Registrar- Assistant Convocation Planner
May. 2011 - Aug. 2011• Working in the registrar’s office, processing diplomas and entering graduation statuses for students
• Leading the team in the technical elements of graduation ceremonies
Rogers TVProducer's Assistant, Camera, Audio, Graphics
Sep. 2010 - Apr. 2011London, OntarioIn studio and mobile volunteer; Operating cameras, audio, graphics, as well as guest liaison services for local television programming including comedy, news, and sports coverage. Specific programming include morning show, Daytime, and multicultural show, Mosaic. Trained other volunteers in these areas.
Print 44Junior Graphic Designer
Jul. 2004 - Aug. 2009Mississauga, Ontario• Used QuarkXPress and Adobe CS3 Programs to create print and web designs
• Used MS Word, Excel, Publisher and Power Point to create presentations for client presentation of products and services *This was a summer job for the summers of 2004 to 2009
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