DiplyLead Graphic Designer (and Assistant to the CMO)
Dec. 2013 - Sep. 2014London, Canada AreaGraphic Designer (Print/Web, and 2D Motion Graphics/Video Design)
• Brand development, logo creation, graphic design, and website development for our entities' products and websites.
• Create animated html elements for our entities' websites.
• Lead developer, director, and producer for video and promotional content including introductory and "how to" videos that use 2D/motion graphics techniques to tell stories and engage viewers. Assistant to the CMO
• Management and creation of all email campaigns for 50,000+ subscribers.
• Research, writing, and design of advertising and marketing campaigns and web pages.
• "Ghost writing" for the company's marketing and advertising blog; covering a range of topics from native advertising to social news, white space management, and more.
• Analyzing and creating reports based on Google Analytics data, Alexis reports, and other private data softwares. Research of trends, analysis of performance, and comparison to competitors for the purpose of creating proposals, SEO implementation, campaigns, and competitive strategies to gain new users, retain users, and attract ad networks and big name brands.
• Development of pitches, strategies, custom engagement products and campaigns for existing and prospective partners. Starting Position at GoViral:
Content Coordinator (December 2013 - February 2014)
• Created viral, marketable content on a variety of topics.
• Developed strategies for attracting new users and publishers to our website.
• Used social media to promote content and engage users and followers.
• Managed social media pages. Aided in the growth of Facebook pages from 0 to over 50,000 likes and interacting fans.