Karoliina Parv

Brand and Marketing Manager @ORAK OÜ

Marketing Director💸 MarketingCreative ProducerCommunity ManagerBrand Marketing ManagerCommunications ManagerContent ManagerSMM Manager

I am a strategic but at the same time creative marketeer with a passion for transforming concepts into reality. My expertise lies in three key areas: Creative Branding, where I specialise in crafting brand identities that leave a lasting impression; Strategic Marketing, employing data-driven strategies to boost visibility and engagement; and Target Market Insights, characterised by a deep understanding of audience needs and preferences. Innovative Campaigns are my forte, and I thrive on developing out-of-the-box solutions that grab attention and drive tangible results. With a background in startups and diverse collaborations, I bring a versatile skill set to the table. From spearheading brand initiatives in startup environments to crafting compelling ad scripts and overseeing production, I excel at bridging creativity with strategy. Proficient in photo and editing programs, I enhance brand storytelling and have successfully led the development of event venues, integrating brand elements for immersive experiences. Additionally, my knowledge of crypto and iGaming adds a valuable dimension to my marketing expertise.

Feedback from Karoliina’s ex-colleagues

Let me see

Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app

Work Background

FreelanceBranding and marketing consultant

Nov. 2019My expertise lies in creative marketing strategies, target market insights, employer branding and innovative campaigns. 🚀 Creative Branding: Crafting compelling brand identities that leave a lasting impression. 💍 Strategic Marketing: Data-driven strategies to boost visibility and engagement. 💡 Target Market Insights: Deep understanding of audience needs and preferences. 🍋 Employer branding - how to attract and keep the right people 🤓 Innovative Campaigns: Out-of-the-box solutions that grab attention and drive results. Beyond my core expertise in marketing strategy and branding, I have mastered a versatile skill set that elevates every project I undertake. Thanks to years of experience and the trust bestowed upon me to leverage my talents, I hold extensive knowledge and expertise in various creative areas, like graphic design, photo- and videography, copywriting, productions, creative lead, event management, project management, etc. My commitment to delivering excellence in every endeavour is unwavering. I thrive under pressure, excel at prioritizing tasks with precision, and push creative boundaries to exceed expectations. This dedication is a testament to my work ethic and passion for what I do. Some brands I have worked with: MySnack, LeTribe, Coolbet, Padel Company, Crowe Eesti, Albedo, etc.

All41 StudiosMarketing Manager

Oct. 2022 - May. 2023All For One Studios - an aspiring concept and games development house that focuses on high-quality casino slot games. All For One Studios games are available exclusively from Games Global. ▪️ Defined the need, planned and executed rebranding. Implementation of the Studios' overall rebranding strategy. Defining the brand's visual look, positioning, messaging, and voice. Ensuring that all marketing and communication efforts align with the brand's values and objectives. ▪️Accountable for overseeing and implementing all marketing activities for both the B2B and B2C sectors of the business.

CoolbetBrand Manager

Sep. 2021 - May. 2022Tallinn, Harjumaa, EstoniaCoolbet - the most transparent gaming company with the best odds and world-class customer service. We are an award-winning Sportsbook, Online Casino and Poker Provider with a presence in 9 countries on 3 continents… and growing. ▪️ Developed international brand management toolbox to enable each country to individualize the Coolbet brand according to their market (Brandbook, CVI, merch guidelines, etc) ▪️ Coordinated Coolbet’s international events, ensuring Coolbet is well-represented within the event theme (Coolbet Open Poker tournament) ▪️ My angle was to find new creative solutions to maintain the brand identity and target a larger audience while “playing” by the rules. For example, I created and executed from an idea to the final product new BeSmart materials to explain most FAQs empathetically and naturally to maintain the brand feeling for the end user. The result was over 100 videos in 9 languages.

StayCool OÜVIP Manager

Mar. 2017 - Sep. 2021Tallinn▪️ Created personalized experiences for key customers [tailored marketing campaigns and organised boutique trips] ▪️ Maintained prompt and direct communication with key customers to ensure exceptional experiences

Studio ModernaBrand Manager

Aug. 2015 - Mar. 2017EstoniaStudio Moderna - an international retail chain for home goods, which has been operating over 30 years and has expanded to 21 countries and sells brands like Dormeo, Delimano, Nutribullet, Top Shop, Walkmaxx, and Wellneo. ▪️ Managed 4 brand, including Loyalty Program and Nutribullet. ▪️ Adapted international campaigns for the local Estonian market via multiple channels: DRTV, Internet, retail stores, catalogue. ▪️ Built brand awareness and created local campaigns in collaboration with different influencers and spoke people. Using influencers was very new for Estonia market. ▪️ Spoke about brands and/or products on TV shows, wrote articles for magazines, participated in different health-promoting events, etc. ▪️ Made Nutribullet popular in Estonia. As Studio Moderna has many channels to connect with customers, it was a great opportunity to build bigger campaigns and promote them via all channels.

Intch is a Professional Networking App for the Future of Work

300k+ people

130+ countries

AI matching

Get Intch if you'd like to

📝

Get Recommended to New Customers

👋

Connect with Like-Minded People

💸

Raise Capital

🚀