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Work Background
Ralph Appelbaum AssociatesMarketing and Communications Manager
Jul. 2021 - Jun. 2024
FreelanceFreelance Graphic Designer, Illustrator and Marketing/Communications Specialist
Apr. 2018 - Jul. 2021RemoteMarketing Coordination:
-Preparation, coordination and production of competition winning proposals, qualification packages, presentations and other materials. Communication and Marketing Strategies:
- Consult and provide assistance in implementing marketing strategies to optimize, maintain, monitor and lead social media platforms. - Support intercultural communication and global marketing initiatives - Create effective strategies for internal and external communication for corporate and non-profit companies.
- Research and implement communication strategies for effective presentation of information to a wide audience;
- Provide advice regarding the online environment, opportunities, new initiatives, development of digital identity and online presence, identification of potential business and new digital transactions. Research and Design: - Develop and present concept proposals for design work to individual clients, small business owners and company managerial staff for projects ranging from print publications, exhibit materials and digital ads; - Research, draft and edit content;
- Maintain and sustain long-term client relationships through continued web support and easy accessibility for rush projects.
Ralph Appelbaum AssociatesMarketing Coordinator
Apr. 2015 - Apr. 2018Greater New York City Area- Preparation, coordination and production of proposals, qualification packages, presentations and competition materials;
- Coordinate with other members of the firm to create and maintain completed project sheets and database of project related material and staff profiles;
- Graphic design and copy-editing assistance on proposal packages and other submission materials;
- Assist in developing and implementing internal communication and public relation strategies;
- Preparation and submission of award materials, including image editing and information management;
- Assist in the completion and layout of government forms.
Johns Hopkins University Advanced Academic Programs (AAP)Graduate Student
Sep. 2014 - Dec. 2016Master of Arts in Communications Emphases: Public and Media Relations, Corporate and Non-Profit Communication
UNESCOWorld Heritage Centre - Asia and Pacific Unit Intern
Oct. 2013 - Dec. 2013Paris Area, France• Conducted research and assisted in drafting project reports on sustainable development and community involvement at World Heritage properties.
• Supported internal and external communication by drafting and editing official correspondences to ambassadors, and worked cooperatively with staff from other units, delegates from Member States, and international organizations such as ICCROM, ICOMOS and IUCN.
University of KentPostgraduate Student
Sep. 2012 - Oct. 2013Canterbury, United KingdomThesis Title: Digitizing Heritage - Implementing Digital Multimedia Technologies in Archaeological Heritage Management and Its Implications on Public Engagement and Archaeological Studies.
Self EmployedFreelance Graphic Designer and Communications Specialist
Aug. 2012 - Mar. 2015RemoteResearch and Design: • Develop and present concept proposals for design work to individual clients, small business owners and company managerial staff for projects ranging from print publications, exhibit materials and digital ads; • Research, draft and edit content;
• Maintain and sustain long-term client relationships through continued web support and easy accessibility for rush projects. Communication and Marketing:
• Consult and provide assistance in implementing marketing strategies to optimize, maintain, monitor and lead social media platforms such as Facebook, Twitter, Foursquare, YouTube, Pinterest, Google+, Flickr, etc. • Research and implement communication strategies for effective presentation of information to a wide audience;
• Provide advice regarding the online environment, opportunities, new initiatives, development of digital identity and online presence, identification of potential business and new digital transactions.
Weber State UniversityIntern Photographer - “Weber Studies” Journal
Sep. 2009 - Jun. 2010Student Intern for the Academic Journal. Worked under the Managing Editor to provide photographs for corresponding stories.
Weber State UniversityStaff Photographer
Aug. 2009 - May. 2010Staff photographer for the University Student Newspaper “The Signpost”. Take photographs of news related events. Organize and select photographs to be published. Provide caption for photographs.
Weber State UniversityGraphic Designer / Marketing and Textbook Associate
Jul. 2008 - Aug. 2012Research, Design and Writing:
• Collaborated with the marketing director and the team to support communication and marketing activities through smart, trendy, and well-designed outreach materials;
• Developed and implemented web-based multimedia and print campaigns;
• Researched, drafted and edited text for outreach content;
• Assisted in re-designing and updating the campus store website; Communication and Outreach:
• Collaborated with the marketing team to film and edit videos showcasing interviews and events;
• Developed, executed and monitored email-marketing campaigns;
• Maintained social media presence and responded to inquiries in-person, online and on phone;
• Coordinated outreach events;
• Supported external communication by liaising with various university departments and local businesses to create partnerships;
• Provided positive customer service as department representative within the store and university, as well as at various public events and conventions; Administrative:
• Fulfilled other administrative duties such as copying, scanning, mailing, and research tasks as assigned.
Weber State UniversityRecord's Clerk
Apr. 2007 - Sep. 2008Data-entry and communication:
• Entered and maintained confidential records of students, faculty, and staff members using database software called Banner System; • Assisted students with issues regarding school records and registration policies; • Participated in data-cleanup project during which over 3000 student and staff records were updated;
• Responded to inquiries regarding university guidelines and policies, and supported overall department communication. Administrative:
• Fulfilled other administrative duties such as copying, scanning, mailing, and research tasks as assigned.
Weber State University West CampusAdministrative Assistant
Nov. 2005 - Aug. 2007Communication and Outreach:
• Developed a partnership with the campus store to successfully implement Express’n Order program at the West Center campus;
• Coordinated office and workplace learning activities at the Center, and organized workshops on topics such as effective office time-management and organization, interpersonal skills for multicultural institutions, project management, digital age communication and marketing strategies, and core concepts of leadership and management;
• Responded to general inquires made by students and local community regarding outreach activities by phone and email;
• Created and maintained social media presence. Administrative:
• Prepared and edited documents including correspondences, reports, memos and emails; • Maintained electronic and hard copy filing system; • Assisted students with issues regarding school policies, records and registration; • Performed data entry and scanned relevant documents for archiving; • Provided logistical support by scheduling and coordinating meetings, making appointments and travel arrangements for academic advisors and Campus Coordinator.
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