Kaitlyn Mager - Copywriter, Pen + Pixel Marketing

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Work Background

Pen + Pixel MarketingCreative Director

Jul. 2022New York, United StatesAs the co-founder of a dynamic marketing agency, I specialize in providing top-tier copywriting and content strategy to organizations. With a proven track record of delivering high-quality content and data-driven strategy, I offer creative solutions to clients seeking engaging and impactful communication.

Romulus Central School DstSpecial Education Teacher

Aug. 2022Romulus, New York, United StatesAs a Special Education Teacher, I provide specialized instruction and support to students with diverse learning needs in grades 3-4. My role revolves around creating and implementing individualized education plans (IEPs) tailored to each student's abilities, ensuring compliance with NYS special education regulations, and monitoring progress toward IEP goals. Notable contributions: - Created a data collection system to streamline feedback from general education teachers - Served on the multi-tiered system of support (MTSS) committee to help develop collateral and progress monitoring tools to support students - Participated in a special education professional learning community

Geneva City School DistrictSpecial Education Teacher

Jul. 2018 - Jul. 2022Geneva, New YorkI served as the special educator in 2nd - 4th grade integrated co-taught classes. As a special education teacher, I advocated for my students, ensured compliance with NYS and federal special education regulations, and found ways to help my students grow. Additionally, I was actively engaged in initiatives to enhance the school climate by participating in various committees and clubs. -Served as the ELA 4th-grade curriculum lead during the 2021/2022 school year, collaborating with my colleagues to write a new ELA curriculum that aligned with NYS standards. - Crafted and implemented individualized education programs (IEPs) for students on my caseload, tailoring plans to address their specific needs and learning styles. - Collaborated with counseling staff to provide comprehensive support for the social and emotional well-being of students. - Coached students as they worked to develop effective strategies for self-regulation, fostering independence and self-advocacy skills. - Conducted regular progress monitoring of students' IEP goals, consistently striving to help them grow academically and emotionally. - Differentiated instruction to ensure that all students experienced success and built confidence in their abilities. - Maintained open and proactive communication with parents, fostering a strong home-school connection to support student development. - Implemented a diverse range of instructional practices to engage and accommodate all types of learners, resulting in positive feedback from parents, administrators, and colleagues alike.

First American Equipment FinanceAssistant Vice President, Marketing

Apr. 2015 - May. 2017Fairport, New YorkAs the head of marketing for the professional services division, I spearheaded full-scale marketing strategies across multiple channels and media. I built relationships, planned and organized events and campaigns, and strengthened writing and communication skills across various modes and channels. Primary responsibilities included organizing and managing complex marketing strategies and client events – carefully considering audience, channel, and purpose. I was also dedicated to communicating with all stakeholders at appropriate stages. Below are notable contributions to the success of my team: - Crafted diverse content, including white papers, brochure copy, blog posts, case studies, and various marketing collateral - aligning them with the division's objectives - Created and presented an annual marketing plan - Produced engaging email campaigns and sales funnel messaging for potential clients - Orchestrated end-to-end campaigns targeting prospective customers - Planned and executed events for clients and prospects

ABR Wholesalers, IncMarketing Manager

Oct. 2007 - Apr. 2015Rochester, New York AreaIn my marketing role at this wholesale company, I had the opportunity to perform a variety of business to business marketing tasks. My job included writing across multiple print and digital channels, designing web graphics and sales collateral, and planning client appreciation events. I also voiced commercials for our phone system, edited corporate media such as video and audio files, and collaborated with cross-functional team members to improve departmental efficiency.

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