NeoSOFTDigital Marketing Specialist
Dec. 2022 - Sep. 2024Mumbai, Maharashtra, India• Working as a Digital Marketing Specialist from December 2023 to till date. • Exposure to working with clients from the UK, USA, Canada, Australia, and India and handling marketing & promotional activities. • Experience in the Finance, Automobile, Manufacturing, Health, Education, E-commerce, Legal, and Retail industries with a deep understanding of the unique challenges and opportunities in these markets. • Develop, implement, and manage SEO strategies to enhance organic search visibility and SERP rankings across various industries • Develop and implement ASO strategies to optimize App Store & Play Store visibility and increase organic downloads across diverse app categories. • Develop, monitor and implement PPC and Social Media campaign • Perform site analysis, Detailed keyword research across various industries • Perform competitors analysis • Provide strategic recommendations for digital marketing initiatives, aligning with business goals to drive growth and ROI. • Stay up-to-date with the latest industry trends, Google algorithms, and best practices in PPC and SEO to maintain a competitive edge. • Based on the analysis, results, and client feedback, continually improve and modify strategies to optimise effectiveness • Prepare analytics and reports and present them to clients and management • Nurture client relationships and develop relationships with new clients • Keep up-to-date with constantly changing technological and search engine trends, online marketing strategies and algorithms • Drive new ideas and processes to improve the performance of campaigns, including account structure, bidding, ad copy, and keyword development.