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Work Background
datalatteProduct Research & Design Consultant
Aug. 2023Berlin, Germany · Remote- Integrated AI to generate endless questions, allowing the creation of scientifically assessable market research profiles from user responses, which could then be monetized, then created a tinder-like swipe experience prototype in Figma. - Key contribution in conversation design, to conduct automated market/user research
- Designed a Prompt Engineering Workflow capable of determining variables from on-chain / tx for generating personalized interview questions for DEFI traders or NFT enthusiasts, then created a mid-fidelity prototype in Figma.
- Re-designed a data visualization with FigJam of the developer-created architecture map, which included smart contracts and other elements, to enhance clarity and investor understanding.
- Quick Go-to-market strategy & and moat ideation + slide design for investor pitch deck.
Impact WorksCustomer Experience (CX) Training Specialist
Apr. 2023 - Apr. 2023Budapest, Hungary · RemoteDesigned and conducted a remote CX and Customer Journey (CJ) workshop for 60+ new Diageo hires in Budapest from the Azores Islands. After the theoretical portion, participants ordered wine via Wolt and collectively mapped out the entire Customer Journey.
Opinio Institute kft.Product Development & Research Strategist
Feb. 2023 - Mar. 2023Portugal · Remote- Identified insights with service design methods on how Opinio can create more value efficiently, pinpoint and neutralize pain points from all stakeholders’ perspectives, and facilitate natural and unforced scalability.
- Made Strategic Business Analysis and Recommendations by evaluating suitability for "white label" business models in a competitive market and explored a cost-effective white-label solution to elevate Opinio to international survey standards.
- Conducted comprehensive competitor research (focusing on Usability Hub), than created a detailed map of questionnaire platforms and HR-tech tools, offering insights into potential areas for development and benchmarking.
- Suggested actionable steps for business and UX improvement, including basic metrics and funnel setup, sophisticated request forms, panel value enhancement through additional questions, and exploring monetary compensation alternatives.
StealthProduct Researcher / Consultant
Dec. 2022 - Mar. 2023Budapest, Hungary · Remote- Created a massive market and best practice research about AI-generated meta-influencers, ghostwriting market and AI tools
- Evaluated and created a validation plan for various AI startup ideas of the clients
- Built an MVP site for business validation in 6 hours using Notion and other no-code tools
datalatteProduct Research & Design Consultant
Sep. 2022 - Jan. 2023Berlin, Germany · Remote- Designed a lo-fi proto of tokenized survey platforms for university students in social sciences, after a competitor's research, and product ideation.
- Advised on psychometric tools that are user-friendly, and quick, yet provide valid psychometric measurements with market research relevance.
- Managed and designed a 2-min experience (tablet kiosk mode + web app) to WebSummit for minting data-backed, NFTs and explained our value proposition about safe personal data monetization.
ZGENUX Consultant and Researcher
Mar. 2022 - Sep. 2022Budapest, Hungary- Churn decreased on guild.xyz by 43-65% during a complex registration process after I examined it with qualitative and quantitative research methods, then audited the flow with heuristic analysis, weeded out usability errors and contributed to the design of a new onboarding process.
- Created an in-house UX training for the developer team to introduce a simplified heuristic analysis, and made a quick and dirty design AB test to illustrate the meaningful difference between UI elements.
- Organized and coordinated a bounty of 1000 USD to outsource the graphic design of 20 brand-aligned, custom-made emojis and icons to the Discord server. We received more than 200 icons in total.
BENKER OfficialSenior User Experience (UX) Researcher
Jan. 2021 - Feb. 2022Hybrid- After a massive research process, ideated a user-friendly product feature for a blockchain-based neobank, simplifying complex blockchain terminology for a non-crypto audience.
- Orchestrated a psychographic segmentation study leveraging Facebook group data, ensuring ethical and legal compliance, and efficiently managing a budget under $3000.
- Facilitated the integration of a KYC provider into the mobile app's registration process and contributed to the establishment of brand identity.
- Supported in compiling the necessary documentation for the Operations Team to secure an 'Electronic Money Institution License' from the Bank of Lithuania.
- Executed comprehensive research on neobank competitors, credit card design trends, and viral factors in SME payment practices.
BENKER OfficialUX Research Consultant
Dec. 2020 - Jan. 2021Remote- Significantly reduced the resources required (~70%) for a recurring quantitative research process and decreased the time dedicated to that research from months to days using more efficient survey tools and advanced recruitment.
- I audited six months of research materials and established new directions for future research.
LAPIDARISUser Experience Researcher & Business Consultant
Apr. 2020 - Aug. 2020Budapest, Hungary · Remote- Conducted comprehensive, qualitative and quantitative research across multiple domains, including market segmentation, behavioural economics, and competitive analysis, culminating in the creation of four detailed reports.
- Scraping and data analysis of 120k public profiles with Python and SPSS
- Content Strategy and Development: Developed a robust content playbook for Lapidaris, contributing to high-level strategic objectives. This was the most emotionally demanding professional challenge in my career, due to the very sensitive nature of the interviews and data, but I truly believed that this product could aid in the healthy processing of grief, and in breaking down the denial and taboo surrounding death.
SciDogCo-Founder
Mar. 2020 - Nov. 2020Budapest, Hungary- Started as a pro bono service design consultant, soon became co-founder and managed the school. My role was versatile: from brand strategy to online community management to operations.
- Increased 4X income/training in months
- We became from a one-man show to a fully-fledged school within a year. (teachers, volunteer assistants, digital presence, on-and offline courses, dedicated track)
hiper.jobsPsychometric Data Analyst
Mar. 2020 - Mar. 2020Budapest, Hungary · RemoteThis was the most difficult but most rewarding gig of my life. - Consulted on a reconstruction of a psychometric scoring system using simple neural networks and Python
SciDogService Design Consultant
Dec. 2019 - Feb. 2020Budapest, HungaryOn&offline, science-based, non-violent dog training services.
www.scidog.hu
meet|Junior Service Designer & Researcher
Dec. 2019 - Feb. 2020Budapest- Organized, and conducted interviews with the team. Distilled key findings through Dovetail.
- Made a UX / Service Design audit for a client.
- Provided specialist knowledge of Schwartz's value theory to a client.
- Designed an internal product: a digital certificate for community members. Analysed the traffic with Google Analytics.
ArsboniEmployer Experience Research Consultant
Jun. 2019 - Nov. 2019Budapest · Hybrid- We worked on the biggest Hungarian employer branding survey for the local Law Industry using Survey Monkey and SPSS. - We did qualitative explorative research, and 10+ interviews before finalizing the survey questions. - Scraped all publicly available data from local Law Firms with Python ("beautiful soup")
MKB FintechlabUser Experience (UX) Researcher
Nov. 2018 - Oct. 2019BudapestAs a UX researcher and behaviour analyst, my primary project was to understand and create better client interactions for banks. - Made an anonymous branch safari, and conducted 50+ user interviews with different personas, to gain insights and build a Client Experience Journey. These insights played a significant role in obtaining buy-in to simplify the redundancies of the account opening registration process.
- Set up an inhouse usability lab, and conducted 20+ usability tests - Key contribution on building comprehensive research OPS guidelines on User Interviews, Usability Tests, Surveys etc. This “research system” included documentation, know-how, recruitment workflows, templates, and a usability lab setup to enhance the research process and ensure the quality of insights gained.
- Enjoyed working with three of our early-stage Fintech Startups, one of them (Coinrule.com) won the program.
Career BreakHealth and well-being
Jul. 2018 - Nov. 2018BudapestI was simultaneously trying to finish and defend my Master's thesis, work part-time for PingPong UX, found a startup (Minereon), and keep up a relationship with my girlfriend. It seemed like I succeeded in everything, but in just one week, all the pillars of my life came crashing down. I needed a brake.
PingPongUX Research Recruitment Manager
Mar. 2018 - Jun. 2018Budapest · RemotePingPong UX (acquired by Hotjar.com in 2022 dec. ) is a funky tool for moderated user interviews in one place: from recruitment to payouts.
- I managed the tester's recruitment (from Korea to Israel), found new channels for ads and helped researchers use the tool. - I made a competitor analysis in terms of the brand and communication. (This role was the trigger for diving into UX & research career.)
Nagy Lépés Futárszolgálat és CsomagszállításOnline Marketing and PR Consultant
Jan. 2018 - Feb. 2018Budapest
minereonFounder / Product Manager
Dec. 2017 - Jun. 2018Budapest, Hungary- Realised that computing power/mining as a microtransaction could have multiple game-changing advantages, (like no transaction fee, no need for special hardware, available for the unbanked, etc)
- Built a team of 8 talents including 3 senior and 2 mid-lvl devs and other contributors with the SlicingPie sweat equity model, without any VC money. (We used DAO-like tokenized equity system before it was cool.)
- We developed an MVP encompassing a membership platform that enabled users to register, create and finance or support projects using both browser-based and desktop mining or crypto payment. (big respect and THX for the hard work of Lajos Makai and my co-founder Attila Vidakovics)
- Directed and animated video pitch to BlockKnights Contest Budapest, 2018, blockchain startup competition: 2/30 🏆
kantaa.huOnline Marketing Manager
Sep. 2017 - Dec. 2017Budapest · HybridKantaa.hu, a delivery cooperative, specialized in using customized cargo bikes for diverse product transport. Successfully launched a Christmas tree delivery project in 2012. - Key responsibilities included content strategy and creation, artist coordination, influencer outreach, AdWords optimization, and Mailchimp management. - Achieved a notable sales increase of 26% over the previous year."
Hegyvidéki Családsegítő és Népjóléti Központ (Family Support and Welfare Center)gyakornok / intern
Feb. 2016 - Jun. 20161126 Budapest, Beethoven utca 7-9.http://www.cssk12ker.hu/
GameStar.huFreelance Writer and Educational Speaker
Feb. 2015 - Dec. 2017Writing psychology and video game related articles, for the biggest hungarian gamer magazine:
eg:
http://www.gamestar.hu/extralife/ongyilkossag-stream-smite-dm-brandon-177164.html
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