E2openSenior Director, Integrated Marketing
Dec. 2013 - Nov. 2015Foster City, CAResponsible for multi-channel integrated marketing campaigns, thought-leadership and content marketing, and all demand gen/acquisition marketing efforts, including SEM/SEO, social media, public relations, email, AdWords campaigns, digital advertising, and analytics. Provide brand identity/stewardship and work closely with inside sales teams on targeted campaigns. Manage editorial/campaign calendars and develop white papers, case studies, videos, infographics, ebooks, webinars, digital advertising campaigns, and blog and social media content.