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Work Background
VendEx SolutionsChief Marketing Officer
Jan. 2019San Francisco VendEx Solutions is re-engineering market data and vendor management, helping financial services firms face today’s challenging environment. Working closely with our global client base, the VendEx Solutions team is constantly designing and deploying leading edge platforms to meet the demands put on market data managers.
-Manage and evaluate an ever increasing vendor stack
-Comply with an onslaught of new and existing regulations
-Maintain compliance in today’s challenging data usage environment
-Maintain global, regional and local budgets
International Solutions Network, Consulting CompanyDirector, Americas
Aug. 2018San Francisco, CaliforniaInternational Solutions Network, Consulting Company, LLC (ISN) is a capital markets and fintech consulting company. Our seasoned team brings decades of financial services experience at senior levels at the world’s largest banks, investment managers, fintech firms. The ISN team has an unparalleled network in global capital markets, with offices in San Francisco, New York, and London.
DealVectorVP Marketing
Jan. 2017 - Apr. 2018San Francisco Bay AreaHead of marketing for the first secure electronic communication network that allows fixed income, structured credit and distressed debt investors to discover and directly connect with other participants in their deals under an identity-protected basis.
WonoloVice President, Marketing
Nov. 2015 - Jul. 2016San Francisco Bay AreaHead of all marketing for Wonolo, a venture-funded startup created out of the innovation accelerator of The Coca-Cola Company. SaaS-based products include a Staffing-as-a-Service marketplace and an On-Demand staffing technology platform. Built Wonolo’s marketing platform and programs from zero to leading the on-demand staffing sector as one of MarketingWeek’s 100 Disruptive Brands of 2016. Hired a core marketing team of 5, and drove a 41% increase in lead gen, a 128% increase in conversion rate, and a 12% decrease in CPL. Developed a thought leadership and content marketing platform to position the company as enterprise-ready.
E2openSenior Director, Integrated Marketing
Dec. 2013 - Nov. 2015Foster City, CAResponsible for multi-channel integrated marketing campaigns, thought-leadership and content marketing, and all demand gen/acquisition marketing efforts, including SEM/SEO, social media, public relations, email, AdWords campaigns, digital advertising, and analytics. Provide brand identity/stewardship and work closely with inside sales teams on targeted campaigns. Manage editorial/campaign calendars and develop white papers, case studies, videos, infographics, ebooks, webinars, digital advertising campaigns, and blog and social media content.
WANTED Technologies (now Gartner Group)Director of Marketing
Jul. 2008 - Aug. 2011Greater New York City AreaWANTED is the leading source of real-time business intelligence for the talent marketplace. Tasked with diversifying client base composed of declining media-sector companies, newspaper clients and job boards. Created new brand identity and marketing communications platform and content to target corporate HR departments, staffing/RPO companies, financial research departments, and government/state workforce agencies.
RCM Technologies, Inc.Director of Marketing
Oct. 2003 - Apr. 2007Parsippany, NJLaunched a new business unit, marketing new vertical industry solutions into mid-tier companies, and consolidated RCM's brand identity as the company grew rapidly via acquisition.
MktgworkshopFractional Chief Marketing Officer
May. 2001San FranciscoFractional or Acting CMO/VP of Marketing and advisor for early-stage companies and organizations needing immediate or short-term senior leadership to build teams, programs, or marketing infrastructure. Specializing in B2B marketing for technology/SaaS companies, with expertise in networks and marketplaces, FinTech, HRTech, Supply Chain, and SaaS platforms. Representative clients include: DealVector, Atollogy, Vantage Network, FPC National, WANTED Technologies, RCM Technologies, Physis Capital, Intuit Films, Vensai Technologies, Xpanxion, and GSS America.
MaxCommerceSenior Manager, Strategy
Jan. 2000 - Dec. 2001Guided clients' e-commerce development projects through initial consulting, architecture and scope work, creative design, web development and programming to ensure all efforts were aligned with and furthered clients' business goals.
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