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Work Background
WebCreekSr. AEM Web Content Manager
Oct. 2022Buenos Aires Province, Argentina
Somo GlobalAEM Content Manager
Aug. 2022 - Oct. 2022Cali, Valle del Cauca, Colombia
Colgate-PalmoliveWeb Content and QA Coordinator
May. 2021 - Aug. 2022Colombia• Lead the Global Search Content Partnership program, managing the editorial articles content scheduled for the year to boost sustainable traffic growth globally carried by search organic.
• Onboard the new web content hires about the brand guidelines, QA, SEO, accesibility and internal web workflow guidelines.
• Plan yearly roadmap with monthly deliverables of batches content per countries prioritizing markets per web traffic.
• Monitor the QA web content team to keep healthy SLAs of deliverables.
• Implement rigorous quality control processes, conducting content audits, and collaborating with cross-functional teams to maintain a high level of content integrity and user experience across web platforms.
• Oversee the quality KPIs to assess the team performance for decision making on web production processes and apply strategies to improve the quality opportunities of the team on the go.
Colgate PalmoliveSr. Web Content Analyst
Feb. 2019 - May. 2021Cali, Valle, Colombia• Lead divisional and local projects for adapting and updating websites for Colgate, working with company teams and digital partner agencies.
• Web adaptation and digital marketing campaign support. • Effective communication with stakeholders to meet digital marketing goals.
• Management and follow up of dependencies to ensure web projects delivery.
Colgate-PalmoliveMarketing Brand Assistant
Nov. 2015 - Apr. 2016Cali, Valle del Cauca, Colombia• Responsible for planning and executing the Shopper Campaign to get sell-out goals for the toothbrushes category on direct trade.
• Planning and coordination visibility plans and POP material exhibitions in all points of sale.
• Creation/extension process for all new products or innovations of the category.
• Participate/execute promo campaigns in both scenarios: point of sale and media.
• Collect, analyze and present reports from Nielsen database results.
Colgate-PalmoliveWeb Content Analyst
Jun. 2012 - Feb. 2019Cali, Colombia• Implement Global, divisional and local projects adapting and updating websites for Colgate, working in partnership with internal stakeholders and digital agencies.
• Ensure best practices, quality and brand guidelines are followed in all developments • Keep healthy SLAs of projects meeting agreed deadlines and report the number of hours spent in each project
Igloo LabCreative Developer
Dec. 2010 - Feb. 2012Roles and Responsibilities
Production of digital and interactive campaigns for key accounts and brands such as Tecnoquimicas, Gases de Occidente, Kraft Foods (Now Mondelez) among others. I supported the development and design digital media to reach customer briefed goals and deliver effectively the message to persuade and loyal the target audience. Design and development of digital interactive systems, multimedia, brand identity, websites, e-learnings among others technological tools to bring consumers to brands of consumer goods and pharmaceutical industry.
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