Arrow ECS EMEADirector of Marketing MEA & APAC
Nov. 2010 - Mar. 2014Middle East & APACAligning marketing strategies with Vendors and Channel Partners to promote brand awareness and the incremental revenue growth of our business partners.
Managing the marketing teams and operations in Middle East and Asia Pacific Regions including all territories of ASEAN, Indian Subcontinent, West Asia and Australia for more than 18 Security & Infrastructure vendors.
Driving initiatives through the Channel such as Gap Analysis and How to Identify Cross Sell/Up Sell opportunities and then bridging the various internal Computerlinks departments such as Sales, Training and Professional Services in order to deliver customised solutions for revenue growth.
Initiating and building a Telemarketing Department to support the programs above and offer additional value add services to our vendors and channel.