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Work Background
Second Order Effects, IncChief Marketing Officer
Oct. 2021El Segundo, California, United States
Yale UniversityMentor
Jan. 2021I mentor Yale students who are interested in startups, technology, and design.
Driver Technologies Inc.Chief Product Officer
Jul. 2019 - Oct. 2021Greater Los Angeles AreaDRIVER TECHNOLOGY INC. (DTI) makes driving smarter for enterprise clients and safer for consumers. DTI’s consumer mobile app, DRIVER, logs video and telematic data, coaches consumers to drive safer, and sells them insurance based on their driving behavior.
SIB Fixed Cost ReductionLead Product Designer
Apr. 2018 - Jul. 2018SIB helps REIT understand the savings achieved by service standardization and rate reductions after service audits. I helped them convert their analog product delivered in PDF into a web-based application with a dashboard and customizable reports. • Brainstormed and conceptualized product goals with CEO.
• Conducted user research and interviewed potential customers. • Wireframed and created clickable prototypes.
SkyHi Travel, Inc.Lead Product & Marketing Strategist
Jan. 2018 - Jan. 2019SkyHi is a travel subscription service that provides members with flat rate airplane tickets for as low as $35. I worked with SkyHi on their financing strategy, product design, onboarding flow, and marketing efforts. While working at SkyHi:
• Churn reduced by 50%
• Look-to-book-ratio reduced by 77%, 20% of industry average
• Flight bookings increased by 5X
• Membership increased by 3x
• Facebook CPC reduced by 94% (17X cheaper)
Paragon OneLead Product & Marketing Strategist
Sep. 2017 - Mar. 2018Paragon One is a Y-Combinator backed company that coaches students how to land competitive jobs and internships.
• Coached their design team on best practices for user conversion. • Coached the Head of Marketing on Facebook advertising & lead generation. • Helped to lower conversions by 3x.
• Helped Design the secondary product.
• Created low, medium and fidelity prototypes for various products and onboarding flows.
ArticheckLead Product Manager
Aug. 2017 - Feb. 2018Articheck is condition reporting system for fine art used by museums, galleries, conservators, and collectors to help them manage loans, exhibitions, and restoration. • Redesigned the user experience to encourage lending in order to spur product growth. • Streamlined sharing of reports from 12 actions to 3.
• Provided client with numerous low, medium and high fidelity prototypes to efficiently test ideas. • Redesigned the Articheck marketing site.
• Managed development team of marketing site. • Optimized SEO of marketing site. • Created a style guild for them to apply to their marketing site and product.
GoalsetterLead Product Manager
Apr. 2017 - Jun. 2018The savings and gifting platform that gets kids excited about saving for their goals, and lets families and friends give meaingful gifts that support their dreams.
• Worked directly with CEO to strategize on product and marketing direction. • Designed clickable prototypes for improved user on-boarding and customer conversion. • Implemented and ran marketing spend and lowered conversions by 30%.
FoundationalPrincipal Product Manager & Strategist
Feb. 2017 - Jul. 2019New York & Los AngelesFoundational is a group of proven technical startup founders that augment early stage teams, as on-demand lead engineers and UX designers, to smoothly navigate their inflection points of growth. Everyone knows that most startups fail, but what’s surprising is that 70% of seed-funded companies do not go on to raise a subsequent round. The infamous “Series A Crunch” is a consequence of rushing to market without having established sufficient product fit. Our mission is to help companies identify and validate their assumptions to dramatically increase their likelihood of success. I coach executives, designers and marketers on how to achieve traction via product design and marketing.
Kinetic (Industrial Wearables)Lead Product Designer
Aug. 2014 - Dec. 2016Greater New York City AreaKinetic is building the hardware and software infrastructure for a connected industrial workforce. It is the first product focused on using wearable devices to reduce workplace injuries. Kinetic is R/GA Techstars Connected Device Accelerator company. • Designed the first visual prototype which was used in presenting the product to pilot partners, investors, and incubators. The prototype was crucial in providing potential partners a high-level understanding and vision of the product and user experience. • Lead the redesign effort of the Kinetic app to provide improved user experience, usability, clarity and a cohesive and unified brand experience. • The redesigned app was awarded best-in-show at the industry-leading trade show ErgoExpo 2016.
Cloudyshark StudiosCo-Founder, Head of Product & Growth
Jan. 2014 - Jun. 2019Austin, TXCloudyshark Studios creates fully immersive RPG social casino video games for mobile devices. Our team is comprised of industry veterans that have developed some of the most successful social casino games on mobile and Facebook, including Bingo Blitz (Caesars Entertainment) and Zynga Slots. - Brainstormed, wire-framed, and designed new products and features
- Bridged together our design, finance and engineering teams
- Guided design to provide users with engaging experiences
- Optimized on-boarding to maximize retention and boost monetization
- Analyzed user behavior to formulate effective design and strategies
- Managed targeted advertising campaigns on Facebook and various ad networks
- Directed re-engagement push and email campaigns
- Evolved product strategy based off of my research and data
- Negotiated terms with 3rd party advertisers and publishers
- Collaborated with engineering to develop internal tools Awards:
- Microsoft BizSpark Plus
- Facebook FBStart Bootstrap
- Facebook FBStart Accelerate
WantThis?Co-Founder
Aug. 2012 - Sep. 2013WantThis was an iPhone app that provided users the service to buy and sell things locally (aka Craigslist for your phone that isn't creepy). I was in charge of the UX/UI of the app from project planning to wire-framing to design.
Dyad.comCo-Founder
Jan. 2012 - Jan. 2014New York(fka ChaseFuture) • ChaseFuture is the world's fastest growing admissions consulting platform
• In just one year, ChaseFuture has grown to a 92 Admissions Experts, secured Venture Capital funding and empowered 50,000+ students • ChaseFuture's Advisory Board includes Ed Rensi, former President & CEO of McDonalds; The Honorable Tidal McCoy, former Secretary of the U.S. Air Force; Martin Bloom, Chairman of ReneSola (NYSE: SOL) http://www.forbes.com/sites/morganhartley/2013/09/30/as-more-chinese-students-strive-for-us-universities-admissions-consultants-find-profits-in-the-culture-gap/ http://techcrunch.com/2013/09/27/chasefuture/
AdknowledgeCreative Director
Feb. 2011 - Aug. 2012New York, New York(renamed V2 Ventures) was the 4th largest advertising network, providing cross-channel exposure for longtail and big brand advertisers. Responsible for marketing strategy and brand management, corporate & product communications, acquisition & retention programs and press/analyst relations for the largest privately-owned advertising network. Adknowledge leverages powerful predictive technology to connect advertisers with consumers across the long tail web via multiple channels, including email, search, mobile and social. With a database of 400 million people, Adknowldge can predict online preferences and behavior. Adknowledge converts that insight into a brand’s message and sends it through various channels: social media, email, display ads, mobile, apps, games and sponsored content. More than 10,000 companies—including leading brands like Land Rover, LG and L’Oreal—have trusted Adknowledge to deliver campaigns that work.
Super RewardsSenior Designer
Apr. 2010 - Feb. 2011New York, New YorkI was the Lead UX/UI Designer of Super Rewards, a pioneer in the virtual currency monetization space. I worked directly with the founders and executive team to provide design solutions to meet business needs as well as with the development team to deliver a performant and intuitive product to market. Super Rewards provided apps and games an easy turnkey solution to sell their products that was also visually customizable, providing users an uninterrupted product checkout experience. The Super Rewards platform powered the monetization needs of more than a thousand apps, websites and online games reaching over 100 million monthly unique users. The simple to integrate technology provided a full spectrum of transaction options for internet users to purchase virtual goods and services via PayPal, credit card, direct bank debit, gift card and mobile phone in over 30 countries. Super Rewards also partnered with some of the largest brands like Amazon, Netflix, and AT&T to provide users the ability to earn virtual goods and services by completing advertising offers.
Lincoln UniversityAdjunct Professor
Sep. 2008 - Jan. 2009Lincoln University, PAClass List:
- Introduction Western Art History
- Introduction to Drawing
- Introduction to Painting
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