Jason McKinnis - Marketing Strategist and Creative Director, Craft & Theory

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Work Background

Craft & TheoryLead Strategist and ECD

Jan. 2024Globally Virtual

ClickatellVice President, Marketing

Sep. 2021 - Dec. 2023RemoteDriving global omni-channel marketing and brand evolution, I lead growth strategy and oversee teams that focus on integrated campaign development and execution, digital marketing, account-based and field marketing, public relations, analyst relations, product marketing, and in-house and agency creative development, event production, and digital experience. --

LighthouseExecutive Director, Marketing

Jan. 2020 - Sep. 2021Greater Seattle Area• Oversaw and drove all integrated marketing strategy across digital marketing, ABM, social, PR/AR, content, and events, reporting to the CMO • Established and managed the company’s product marketing program (team of 4) driving market research, messaging / positioning, and GTM planning • Established and managed the company’s growth marketing practice (team of 7), covering demand gen, social, search, ABM, and website • Consistently achieved digital funnel conversion rate of 8%-10% • Built and managed an internal creative services bench (team of 5) covering brand management and all creative development --

Craft & TheoryLead Strategist and ECD

Jan. 2014 - Dec. 2019Globally Virtual• As Lead Strategist and ECD, I led a collective of more than 30 freelance marketers, coders, and creatives across all disciplines. • Select clients include Microsoft, Uber, Amazon, Mercer, H2O Wireless, PureTalk, TaxAct, Napster / Rhapsody, Diamondback, TIAA CREF, CDK Global. --

SolaveiHead of Marketing / CMO

Nov. 2011 - Dec. 2013Greater Seattle Area• Member of the founding executive leadership team, reporting to the CEO • Raised $20M in seed funding • Developed and launched the Solavei brand within 2 months • Recruited and hired 20-person marketing team within 5 months • Oversaw all brand and marketing - digital, social, PR, events, advertising, product marketing, and brand • Drove user experience strategy to launch MySolavei, a proprietary CMS, back office, and collaboration platform - launched within 9 months • Acquired 20K new customers prelaunch through guerrilla marketing • Designed and executed go-to-market strategies that grew customer base from zero to 150,000 in 7 months • Drove innovative social media marketing strategy, achieving a viral coefficient of 1.2 • Generated 1B viral social media impressions and $50M revenue during first year in market --

MotricityDirector, Marketing

Nov. 2008 - Oct. 2011• Led all product marketing and brand marketing, reporting to the CMO • Managed a team of 9, including marketing managers, project managers, and creatives • Managed 3 external agencies covering digital and event production • Managed the brand and all product messaging globally across NAM, LATAM, EMEA, and APAC • Drove all integrated marketing strategy across digital, content development, and events, globally --

InfospaceSenior Manager, Marketing

Jan. 2007 - Dec. 2008Bellevue, Washington, United States• Reported to Director Marketing, dotted line to CMO • Managed a team of 3 that focused on digital marketing, brand, and communications to drive new customer acquisition and customer engagement • Oversaw UX and branding for all consumer and B2B properties - Dogpile, Webcrawler, Metacrawler, white label portal, and toolbar products • Oversaw all advertising, promotions, and events • Managed creative development with outside agencies and in-house team --

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