LighthouseExecutive Director, Marketing
Jan. 2020 - Sep. 2021Greater Seattle Area• Oversaw and drove all integrated marketing strategy across digital marketing, ABM, social, PR/AR, content, and events, reporting to the CMO • Established and managed the company’s product marketing program (team of 4) driving market research, messaging / positioning, and GTM planning • Established and managed the company’s growth marketing practice (team of 7), covering demand gen, social, search, ABM, and website • Consistently achieved digital funnel conversion rate of 8%-10% • Built and managed an internal creative services bench (team of 5) covering brand management and all creative development --