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Work Background
H.B. Trading BrokersSenior Trader & Project Manager
Oct. 2023United Kingdom · Remote• Manage a team responsible for developing and implementing a new trading system functioning within the UK horse betting market.
• Direct daily operations managing risk, and making strategic decisions.
• In charge of reporting and BI.
Betonline.agSenior Project Manager
Jun. 2021 - Sep. 2023Key accomplishments:
• Led the development of digital gaming brands with global presence from concept to market. • Collaborated with 3rd party providers, agencies and internal teams of product owners & project managers to develop and operate the brands. • Responsible for facilitating meetings and documenting actions. • Acted as a liaison between directors and all departments.
• Used roadmap planning and risk management for SDLC implementation in a 10 month release plan. • Led a remote cross functional team of over 20 people with transparency and strong communication.
• Supervized the on-the-ground marketing team with a $1M annual budget breaking cultural, language and timezone barriers. • Oversaw vendor/strategic partner relations and negotiations. • Analyzed systems to improve ongoing operations and processes.
• Conducted market analysis of industry and competitors and generated leads for new opportunities.
• Managed daily operations by effectively leading cross departmental teams.
The Coffee Bean & Tea Leaf®General Manager & Project Director
Mar. 2021 - Sep. 2021PanamaKey accomplishments:
• Successfully managed a portfolio of 2 international franchise brands. • Generated leads through both in-store and digital sales channels to cultivate new business opportunities, and successfully managed projects through their lifecycle.
• Established management structures to oversee an executive team of six top-level managers, aligning departments and more than 60 staff personnel with brand goals and reinvigorating confidence in executive leadership. • Undertook negotiations with vendors and strategic partners setting transition structures in place.
• Improved franchise metrics and KPIs by formulating strategic sales, marketing, and supply chain approaches to mitigate the effects of the COVID-19 pandemic.
SelinaSelina Experience Board
Jan. 2020 - Mar. 2021Key accomplishments:
• Served as an experience consultant.
• Created the highly successful weekly latin live music event "Corriente Latina" still active today. • Currently managing and curating all artist bookings for "Corriente Latina" at the Selina Casco location.
ORM PlusProject Manager
Dec. 2019 - Dec. 2020Panamá, PanamaKey accomplishments:
• Improved all of our clients SEO positioning metrics within the agreed timeframes. • Managed all client facing activities including reporting on KPIs.
• Handled outsourced freelance teams of designers, developers and content publishers.
• Revised all of the articles about our clients ensuring the correct communication strategies were implemented.
Rock Burger GroupDirector of Franchise Development & Operations
Dec. 2009 - Feb. 2020Panama · On-siteKey accomplishments:
• Crafted the master franchise product sales strategies.
• Opened 12 restaurant franchises in the Panama territory.
• Implemented business growth plans to grow this local brand starting with 1 location.
• Created all of the franchise branding and operations manuals working with outsourced consulting firms. • Oversaw key personnel training and onboarding for all locations.
• Formulated and executed marketing strategies to optimize audience targeting and engagement.
• Developed brand guidelines and operative manuals in close collaboration with specialized outsourced agencies.
Buzz / Oz / Rock CafeGeneral Manager Marketing
Aug. 2006 - Nov. 2009Panamá, PanamaKey accomplishments:
• Created customize, segmented marketing strategies within the highly competitive local entertainment industry.
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