Jaime Fernandez Guerrero - Founder, Emotion Group

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Network Power<100 people

Roles

🔥100%

Startup Founder

✨100%

Business Owner

🐦100%

Design

Geos

🇺🇸100%

United States

Work Background

Emotion Video MakersChief Marketing Officer

Jun. 2017Mexico City Area, Mexico

ADketing CommunicationsCEO / Owner

May. 2008Mexico City Area, Mexico• Business Development professional deliver marketing, sales, and communications for companies. • Responsible for making advertising plans, marketing plans and budget plans. • Expertise in creative services, creative standards, presentation, verbal communication, project & process management. • Maintain senior level client contacts on daily basis. • Business proposals to new business, attending client presentations and documenting client scope, thus making sure that the sales process has progressed effectively. • Provide creative, production, media and interactive department personnel with well-documented input, support data and production materials as required; ensures that advertising strategies are clearly defined, approved by clients, and understood by the creative and media groups. • Preparing and applying the strategic plan branding business and related verticals. • Planning and implementing various advertising and promotional ad-campaigns

The Customer Xperience CrewMarketing Manager

Jan. 2017 - Jul. 2017Mexico City Area, Mexico

PubliseñalAdvertising and Marketing Manager

Jan. 2006 - Dec. 2008Mexico City Area, MexicoDirect marketing communications, product marketing, company web site, advertising, and sales team support. Conceived and executed a plan to establish in-house ad agency. Updated and redesigned company contracts and reports. Initiated the development and delivery of media kits for customer sales team & corporate sales team. • Strategic development of “Publiseñal” services, brand and corporate identity. • Managed existing and new client requirements. • Budget, P&L and management of marketing projects. • Development and production of creative concepts across print and digital communications • Creation of marketing and advertising strategies.

VG! MagazineSales and Marketing Director / Partner

Jan. 2004 - Dec. 2006Mexico City Area, MexicoManaged the execution of marketing communications, PR strategies, and strategic alliances for commercial real estate firm specializing in executive office suites. Supervised direct mail campaign. Analyzed source reports and controlled advertising budget. Wrote copy for promotional literature, brochures, press releases, and newsletters. Developed and filled company's first ever in-house marketing and advertising function. • Company´s constitution, Business plan and working process. • Developed strategic and comercial alliances. • Designed and implemented innovative strategies to improve marketing penetration. • Created and designed of VG´s identity, sales material, media kits, winning multimedia keynotes and monthly magazine´s covers. • Management of VG Magazine distribution in: Sanborn´s, VIPS, Liverpool and coffee shops. • Oversee branding and Communications operations, including management of a marketing team. • Implemented BTL strategies on Point of Sales and coffee shops. • Developed Direct Marketing strategies (email marketing / promotion kits / direct mail / SEO.

Business Advantage GroupCreative Director / Marketing Planner

Jan. 2000 - Dec. 2006Creative Director / Marketing Planner (January 2004 – July 2006). • Designed and managed communication activities including advertising, PR, events, website, audio-visual media, direct marketing. • Strategic lead for the implementation of the Brand Managment Communication services of the organization. • Created concepts and crafting the art direction of the advertising to create a range of stunning below the line marketing Communications. • Marketing Planning. • Management of Design & Creativity human resources. • Presented creative ideas and projects to clients for approval. Creative Senior / Art (April 2002 – January 2004). • Advertising material and present creative works to client. • Original Mechanics. • Branding and corporate identity. Copy Junior (February 2000 – April 2002) • Copywriting for all marketing channels.

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