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Work Background
DyverChief Growth Officer
Jan. 2024Bucharest, Romania
DyverCo-Founder
Dec. 2023
DyverChief Marketing Officer
May. 2023 - Dec. 2023
ZitecContent Manager
Jul. 2022 - Jan. 2024
SkillabSkillab Lector for SEO Specialist Course
Jun. 2022 - Dec. 2022Bucharest, RomaniaDelivered a 12 week "SEO Fundamentals Course: Beginner To Advanced SEO" and a webinar on "SEO & AI-Generated Content in the Context of Google's Helpful Content Update"
Upswing.roHead Of Business Development
Sep. 2018 - Oct. 2021➢ Shaped the Business Development Department, tested various strategies, validated performing practices in the SEO & content niche
➢ Designed a plethora of supporting workflows, documents, pitch presentations to encourage collaboration, sharing of best practices and insights
➢ Managed and optimised the sales funnel from lead generation to deal closure, with a special focus on qualification stage: in-depth business audit approach integrating keyword analysis, strategy and growth forecast
➢ Developed a partner network that resulted in a constant volume of quality referrals from PPC and integrated agencies
➢ Ideated and coordinated Power Sessions, a quarterly business and networking conference to increase brand recollection in prospects, retention of clients and strengthen partnerships
➢ Trained a business development specialist to reinforce lead qualification capabilities and broaden sales opportunities
➢ Translated the insights of buyer persona's evolving needs in e-commerce and retail into launching new one-time and subscription-based SEO & content products ➢ Represented and managed the agency's presence at local and European industry events and competitions, as keynote speaker or contest application facilitator; overall beautiful teamwork translated in recognition, such as Best use of content marketing and Best use of data awards at Global Search Awards and Best Global SEO campaign at Global Agency Awards 2020.
Upswing.roHead of Content
Sep. 2015 - Sep. 2018Bucharest, Romania➢ Joined the leadership team at Upswing to take over and build its brand new Content Department. Within no more than 2 years, it produced more than 50% of the total revenue of the company
➢ Recruited and led 30+ (in-house and remote) content writers and proofreaders by the 3rd year in this role
➢ Developed a fail-proof feedback system that shortened the induction to 1 month
➢ Created workflows, resource & data sheets, introduced tools, style guides, new writing techniques and educated my team on the latest keyword & data literacy in the field
➢ Developed yearly content marketing strategies for 50+ brands, managed the content & native
advertising calendars and an upbeat relationship with customer success department
representatives
➢ Built long lasting partnerships with all Romanian media organisations as to insert in common practice the concept of “native advertising” and “link building”
➢ Prepared and presented live trainings for our media partner ecosystem such as ProTV, Antena 1 & Observator, Forbes, DOR and media groups such as Internet Corp, Ringier or Burda
Estetica PremiumEditor-in-Chief
Mar. 2014 - Sep. 2015➢ Conceptualised, designed and developed the first Romanian beauty and plastic surgery magazine
along with Andreea Berecleanu and dr. Constantin Stan.
➢ Collaborated closely with world renowned plastic surgeons for gathering the newest and most
compelling informations. ➢ Participated in European medical conferences, where I interviewed innovative medical gadget producers and plastic surgeons and supervised the video production process.
➢ Scriptwriting for the Estetica Premium, an independently produced 5 days-a-week 10 ' TV show,
that run within the morning news on Antena 1 TV station.
➢ Generated content strategies for the social media profiles of esteticapremium.ro.
GQ RomaniaEditor
Aug. 2012 - Dec. 2014Bucharest, Romania➢ I contributed with original articles, taken interviews, translated texts from English and French, proofread texts and managed the Radar and Deco section in the print magazine.
Tintea Muzicală Classic and Contemporary Music FestivalOfficial Photographer
Jul. 2012 - Jul. 2012Took photographs that documented the event as it evolved on stage and behind it, for three exciting and compelling days. Edited the photographs that made up the Festival′s annual album.
Cockaigne MagazineContributing Editor and Photographer
Jan. 2012 - Aug. 2015Illustrated article with photographs, interviewed subjects, written articles.
Faculty of Journalism and Communication SciencesEditor of the economic page of Impact newspaper
Nov. 2011 - Dec. 2011Bucharest, RomaniaI wrote articles for the economic page of the weekly IMPACT newspaper, as a part of the „Mass-media and a responsible and democratic citizenship“ project at the Faculty of Journalism and Communication Sciences, University of Bucharest.
ovia.roStreet Photographer
May. 2011 - Aug. 2011Took street-style portraits for the fashion section.
Liga Studenților Români din StrăinătateContributing Photographer
Jan. 2011 - Dec. 2013I documented a series of events organised by LSRS.
MECOPP (Ethics and Compliance Management in Private and Public Organisations) ProjectDatabase Content Editor
Jan. 2011 - Jun. 2011➢ Analyzed whether Romanian companies applied or not ethical codes to their practice.
➢ Contributed to the publication of „Communicating Ethical Norms in Corporate Environment“, 2011; at the 2nd International Conference on Ethics and Professional Culture: “Meddling with other people’s work. Cross-disciplinary Approaches on Moral Conflicts and (Mis)Communication in Organizations”, Center for Applied Philosophy, Babes-Bolyai University, Cluj-Napoca, April 15-16, 2011.
Radio LynxNews Magazine Presenter
Jun. 2010 - Jul. 2010Bucharest, RomaniaI presented and commented on the early morning news magazine and interacted with our listeners.
Fast Forward Communications PR AgencyAccount Executive
Jan. 2010 - Apr. 2010Written press releases and advertorials, provided continuous press monitoring, research and database updating. Also managed important media partnerships for the Philips and Samsung accounts.
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