Upswing.roHead Of Business Development
Sep. 2018 - Oct. 2021➢ Shaped the Business Development Department, tested various strategies, validated performing practices in the SEO & content niche
➢ Designed a plethora of supporting workflows, documents, pitch presentations to encourage collaboration, sharing of best practices and insights
➢ Managed and optimised the sales funnel from lead generation to deal closure, with a special focus on qualification stage: in-depth business audit approach integrating keyword analysis, strategy and growth forecast
➢ Developed a partner network that resulted in a constant volume of quality referrals from PPC and integrated agencies
➢ Ideated and coordinated Power Sessions, a quarterly business and networking conference to increase brand recollection in prospects, retention of clients and strengthen partnerships
➢ Trained a business development specialist to reinforce lead qualification capabilities and broaden sales opportunities
➢ Translated the insights of buyer persona's evolving needs in e-commerce and retail into launching new one-time and subscription-based SEO & content products ➢ Represented and managed the agency's presence at local and European industry events and competitions, as keynote speaker or contest application facilitator; overall beautiful teamwork translated in recognition, such as Best use of content marketing and Best use of data awards at Global Search Awards and Best Global SEO campaign at Global Agency Awards 2020.