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Work Background
Mixed Roots Enterprises, Inc.Founder, Mixed Roots Wine
Jul. 2021Pasadena, California, United StatesIdentity. Diversity. Unity. Under the Mixed Roots Wine brand, we will be teaming up with various multicultural winemakers including creating our Inaugural Mixed Roots Wine that was vinted and bottled by the first and only Korean American Female Winemaker in Napa Valley, Cecil Park, We launched the Mixed Roots Wine in March 2022 for National Women's History Month to not only raise awareness and funds for the adoption and foster care community, but to celebrate the different blends of Wines and to honor the deep roots that we all have as people and cultures. Rooted in multiculturalism, the overall Mixed Roots® journey started in 1995 as a high school cultural diversity group which still exists today and has now evolved and expanded nationally to Mixed Roots Foundation that includes raising awareness and funds for the global multicultural adoption and foster care community. The fundamental roots of the Mixed Roots Wine is Identity (White Blend), Diversity (Sparkling Brut Rose Blend), but most importantly Unity (Red Blend) is what Mixed Roots® is all about. 10% of all sales of Mixed Roots Wine will benefit Mixed Roots Foundation. To learn more or Try and Buy, please visit: www.mixedrootswine.com
Pasadena City CollegeAdvisory Board Member | Business Administration Department
Nov. 2020Pasadena, California, United StatesServes as an Advisory Board member to provide input, support, feedback and guidance on college course curriculum focused on Business Administration, Marketing and Hospitality for future employers and students at Pasadena City College.
Mixed Roots Enterprises, Inc.Founder, #IAMMIXEDROOTS.COM
Oct. 2020Pasadena, California, United StatesIdentity. Diversity. Unity. Creating and Collaborating with a focus on uplifting Women and Diverse Owned Small Businesses and Artists including Major Brands to offer unique and specialty products and special signature events that promote Identity, Diversity and most importantly Unity that will ultimately make a Social Impact in the greater Community, A portion of profits will support charities and causes including the Mixed Roots Foundation that raises awareness and funds for the global multicultural adoption and foster care community and their families
G2 Group: Medical & Healthcare Consulting FirmDirector, Strategic Partnerships
Mar. 2020 - Oct. 2020United StatesOversaw the marketing and business development efforts for a nationally recognized health care management consulting firm based in Indianapolis, IN including developing and establishing long term relationships and partnerships with nonprofit, government and public/private companies as well as assist with project management, client engagement and retention of new and existing clients and special projects.
University of MinnesotaFounding Co-Chair, Multicultural Alumni Network (MCAN) | Outstanding Alumni Network of the Year 2021
Oct. 2018 - May. 2021Minneapolis, MinnesotaCreating Connections for Alumni of Color on Campus and Beyond
Serving as Co-Chair for the newly established first ever Multicultural Alumni Network (MCAN), MCAN will connect students of color on campus and beyond as well as serve as a safe place to provide and exchange resources, mentoring as well as unique networking opportunities to succeed both personally and professionally.
Mixed Roots Enterprises, Inc.Founder and CEO
Jul. 2018Pasadena, CAIdentity. Diversity. Unity.
Inspiring Hope: Creating Awareness, Connections, Impact and Change
Leveraging the Power of the Mixed Roots Brand, Mixed Roots Enterprises is rooted in multiculturalism and serves as a full service boutique marketing/PR firm that is all about creating Awareness, Connections, Impact and Change for both consumers, businesses, government and nonprofits with the fundamental values of Identity, Diversity, but most importantly Unity. Specializing in marketing, branding, PR, business development, special events, fundraising/grants and civic engagement including diversity, equity and inclusion within the greater community with a portion of profits benefiting various charities and causes including Mixed Roots Foundation that raises awareness and funds for the global multicultural adoption and foster care community.
California Consulting, Inc.Statewide Senior Director
Feb. 2017 - Oct. 2019California, United StatesServing as the Largest Grant Writing Firm in the State of California -Oversaw and assisted with all of the Associates and grant writers statewide with expanding the work of California Consulting - the largest grant writing firm in California securing over 1.6 Billion worth of funding for government agencies, private companies, education and nonprofit organizations as well as assisting them navigate grants and secure new funding opportunities -In addition, leverage my professional background and experience in marketing/PR/events and business development that will add great value and be a bridge that will provide unique ways that are mutually beneficial and more importantly continue to make a difference both in business and the greater community
Los Angeles Area Chamber of CommerceMembership Representative, Consultant and Founding Co-Chair, Nonprofit Council
Apr. 2014 - May. 2021Los Angeles, CAServing as an Advocate for Business – Across Local, State, Federal and Global Levels with a Vision to Design A Thriving Region for All
Leveraged various marketing tools and networking channels to assist with the overall process to increase new member clients from small, medium and large businesses as well as retain existing members for the Los Angeles Area Chamber of Commerce including community outreach, email marketing, social media, and database management to further develop and establish long term business relationships and provide stellar client management support services. -Currently assisting the LA Chamber in establishing the first ever Nonprofit Council where nonprofit membership meets on a quarterly basis to share and exchange resources and networking -In addition, serves as a spokesperson and ambassador for the Chamber at Chamber events, tradeshows and other special events and activities that take place within the business community at large. -Promoted the education to the general public and key business owners/stakeholders/decision makers about the overall vision and mission of the Chamber which includes serving as a voice/advocate for 125 years on important issues that matter most to the business community as well as outline all of the additional networking, collaboration, and leadership opportunities to joining and becoming a long term member of the Chamber
Mixed Roots FoundationFounder and President
May. 2011Los Angeles, CA; San Francisco, CA; Minneapolis, MN and New York, NYIdentity. Diversity. Unity. A Legacy for the Global Multicultural Adoption and Foster Care Community and Their Families Founded in 2011, established and currently oversees the first & only national and global all volunteer run multicultural non profit community foundation that leverages philanthropy and grassroots fundraising to specifically promote and support more post adoption resources for adoptees and their families. For the first time, the adoptee led foundation will be representative of the international, domestic, and foster care adoption experience. Duties include marketing/PR, fundraising, special events planning, donor management, developing and maintaining strategic partnerships including working with local, state & federal elected officials to raise awareness about the cause -Assisted nonprofit to obtain its federal tax exempt status in record time as well created and managed all of the marketing and PR including logo development, online PR andWeb distribution, coordinate traditional and social media including setting up interviews and land spots on radio, print, TV including producing PSAs for the inaugural Adoptee Night with the SF Giants in July 2012 via working with George Lucas, Michael Reagan, Amy Anderson - Daughter, Aubrey Anderson-Emmons, and Ken McNeely (AT&T President) as well as for the following 9 years of signature Adoptee Night sporting events in partnership with LA Dodgers, MN Twins, & NY Yankees and Mentor Night w/the NBA - LA Lakers Rooted in multiculturalism, Mixed Roots Foundation improves the quality of life by collaborating with individuals, businesses & organizations in the greater community to promote & support organizations, create awareness, and inspire future generations to achieve their dreams & goals through strategic outreach, multimedia, and innovative grant making programs including mentoring, DNA testing and unique scholarships & grants for the global multicultural adoption and foster care community & their families
Strategic Growth Initiative dba Busy Worker BeeMarketing / PR Consulting Executive
Nov. 2004 - Apr. 2014San Mateo, CA and Minneapolis, MNManaged all phases of integrative marketing/PR, promotional, social media, and event coordination initiatives for various clients in the manufacturing, financial, education, and technology industries. Helps identify and support new market opportunities and distribution channels including promoting client products and services at trade shows, conferences and other community outreach events. Helps create and coordinate out-of-the box event promotional, presentation and communication materials in various media platforms. -Cultivated business and developed major conference shows for Fortune 500 companies Coordinated and served as main media and global PR representative in New York and Los Angeles for clients within the digital asset management and marketing operations industry for event marketing consulting firm based in United Kingdom. -Helped increase sales revenue of Minnesota based manufacturing firm from $4 million to $25 million Managed and implemented several marketing strategies including print, web, and social media over the past six years. Successfully planned and organized event to promote new multimillion dollar laser facility. Engaged in the adoption of SugarCRM as a vital component of their business processes.
Five Acres, Adoptee Mentoring Partnership (AMP) and Big Brothers Big Sisters Greater Twin CitiesMentor
Sep. 2004 - May. 2021Los Angeles, CA; San Francisco, CA; Minneapolis, MN The Power of Mentoring by Inspiring and Connecting the Next Generation - For One to Encourage, One Needs to be Encouraged
Serves as a Mentor/Friend and Guide in Los Angeles, San Francisco and Minneapolis
NorthPoint Health and Wellness Center - Hennepin CountyPublic Relations & Event Coordinator
May. 2004 - Nov. 2004Minneapolis, MNMaking Health Happen in North Minneapolis
Contracted by Hennepin County and successfully rebranded the oldest community health clinic in North Minneapolis that was established in 1968. Developed and implemented a strategic marketing plan that increased utilization of patient services and programs within the African American, Somali, Hispanic, and Hmong markets. -Lead team in developing emerging markets through various program and event opportunities
Worked with local community and government organizations in identifying beneficial programs to offer at the clinic including quitting smoking, school shots, and youth leadership. -Coordinated the creation of new logo and tagline “Making Health Happen in North Minneapolis” The successful tagline is still being used today in which was initially used to promote various multicultural advertising through TV, radio, print, bill boards, and newspapers as well as planned Kick Off launch event including working with U.S. Congressman Martin Sabo on community education and outreach for the clinic.
University of Minnesota - College of Education and Human DevelopmentEducation Program Associate
Jul. 2002 - May. 2004Minneapolis, MNLed the operations of the Resource Center for Research on Developmental Education and Urban Literacy (CRDEUL), including serving as Assistant Editor for various publications, managing the electronic resource library, website, and scheduling; handled community outreach efforts and media relations; and created various program marketing materials in various media platforms such as e-newsletter, list forum, flyers, and events. - Planned and coordinated annual conference on Developmental Education and Urban Literacy
Worked with thought leaders and academic professionals across the country to coordinate all of the logistics for the conference including contracting speakers, developing marketing program, and hotel and travel arrangements. -Organized education seminar featuring prominent South African Professor and academic leader Assisted with logistics of marketing and outreach throughout local and national college campuses and recruiting student volunteers to assist with the special event.
University of Minnesota - Academic Health CenterCommunity Health Program Specialist
Sep. 2000 - Jul. 2002Minneapolis, MNLaunched first ever pilot mentoring program, “Career Opportunities around Community Health, Education and Services” (aka “COACHES”) including working with five community partners to create awareness of career options in healthcare. Assisted in grant writing and managed over $100k operating and marketing budget. - Coordinated Kick Off event to introduce the launch of the new mentoring program Identified local community venues to host events as well as contracting community vendors to promote their products and services including food, entertainment, and A/V tech equipment. - Executed strategic marketing plan to develop all marketing materials and event planning logistics
Contracted and oversaw graphic designer to create logo, tagline and branding of mentoring program. Marketing collateral included flyers, brochures, banners, and ad placement in newspapers and radio.
Humphrey School of Public AffairsUndergraduate Student Researcher
Sep. 1998 - Sep. 2000Minneapolis, Minnesota, United StatesWhile attending the University of Minnesota working on my Undergraduate degree, I was amongst the many mentored and assisted Dr. Samuel L. Myers, Jr, one of top Black / Economists and Professor and Researchers in the country with one of the research projects namely the African American Men Project in partnership with Hennepin County under the Humphrey School of Public Affairs, Roy Wilkins Center for Human Relations and Social Justice
Mixed Roots FoundationFounding Student Co-Chair, Mixed Roots High School Cultural Diversity Group
Sep. 1995Owatonna, Minnesota, United StatesFounded and Co-Chaired the Mixed Roots Cultural Diversity Group in my Hometown of Owatonna Minnesota while attending Owatonna Senior High School (1994 - 1998) where we teamed up with Principal Jim Herzog and School Administrative officials along with Social Worker / Student Advisor Sharron Feichtinger who helped us advocate and successfully organize to get Dr. Martin Luther King, Jr. Day off from school. Mixed Roots was ultimately established and was expanded to create a safe space for students of all backgrounds including students of color and international students to further promoting and celebrating Diversity and Multiculturalism in High School and Beyond. The Mixed Roots High School Cultural Diversity group still exists today (2021) and has since expanded from High School to the 6th Grade Middle School in Owatonna, MN. Plans to hopefully expand to other Schools will be coming soon...
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