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Work Background
OneappsCo-Founder / CMO
Jan. 2020Närpes, Ostrobothnia, Finland · RemotePidro is found on Apple App Store and on Google Play store. • Strategic Communication & Media Initiatives
• In-Depth Market and Consumer Insights • Digital Media Planning Leadership • PR Strategies for Product Launches • Budget Management and Optimisation
OneappsHead of Marketing
Jan. 2018 - Jan. 2020Närpes, Ostrobothnia, Finland · Hybrid• Leadership and Strategic Direction • Market Expansion and Brand Positioning • Innovative Marketing Solutions
• Team Development and Mentorship • Data-Driven Insights and ROI Enhancement • Partnerships and Collaborations
• Driving Revenue Growth
OneappsMarketing Manager
Feb. 2016 - Jan. 2018Hybrid• Strategic Marketing Leadership • User Acquisition and Retention • Brand Development • Data-Driven Decision Making • Cross-Functional Collaboration • Innovative Campaigns and Promotions • Community Engagement
Turun kaupunki - Åbo stad - City of TurkuMember of the Cultural Committee of the City of Turku
May. 2017 - Dec. 2021Turku, Southwest Finland, Finland · On-siteMember of the Cultural Committee of the City of Turku – The Culture and Youth Committee is responsible for the statutory tasks of the leisure services that belong to collegial municipal bodies. The committee ensures the development of services and promotes and supports its activities by awarding grants to associations, communities and youth activity groups, as well as grants to artists in Turku.
Nordic StrategiesStrategic partner and advisor in PR, technology and financial sector
Mar. 2017 - Aug. 2021On-siteNordic Strategies is accelerating legislative initiatives and development projects in the Nordic countries and the EU. NS offers tailored solutions based on high-quality intelligence, cutting-edge technology, unique expertise and 'out of the box' thinking. NS represents law firms, financial institutions, the public sector, multinational corporations and HNWI:s. • Championed sustainable and green technology initiatives • Executed comprehensive due diligence and risk management protocols, focusing on Sharpe and expense ratios, to underpin strategic investment decisions
• Engineered strategic alliances with financial and governmental entities, broadening project diversification and maximizing environmental impact and investment scalability
• Litigation Support – Leveraged complex multi-jurisdictional disputes by identifying conflict, corruption or fraud and conducting OSINT reconnaissance and public negative campaign response
• Corporate intelligence – Conducted due diligence in competitive and complex business situations
• PR & media – Strategically coordinated media and video productions including press releases, influencers and branding. Secure the targeted visibility through social media, paid and earned media, DOOH and guerrilla marketing
• Cooperated with the Financial Supervisory Authority on the scope of the new Payment Directive PSD2
• Lobbyed for democratic innovations, deliberative democracy, referendums, mini-publics and technical decision support.
UNIMUGCreative Director
Jun. 2015 - Jun. 2021Turku, Southwest Finland, Finland · On-site★ Center of Attention ★ UNIMUG is a 360° advertising agency built for the now. Using strategies with proximity and app technology we put your brand in their hand. We specialise in the Digital Out Of Home landscape using digital signage and gerilla tactics. If pulling customer engagement and converting into instant action is important for your brand, UNIMUG is your partner. Gathering data and analysing customer behaviour is core at any operation. UNIMUG is closing the gap between offline and online communication putting “your brand in their hand”. For maximum impact we like to combine technologies with conventional means. You know what a shopping center is, think of UNIMUG as an attention center. We leverage popular on-demand channels with tailored solutions using Artificial Intelligence, augmented reality, proximity marketing, in-app solutions, programmatic advertising, gerilla tactics, digital signage, content creation and more.
Svenska Folkpartiet i ÅboBoard Member
May. 2008 - May. 2021Turku, Southwest Finland, Finland · On-siteContributed to the party's increased popularity, in terms of votes and number of new recruits. Organised seminars, implemented new forms of communication. Wrote letters to the editor and press releases that were published in newspapers. Prepared motions and speeches. Lectured on media education and external communication.
Arranged fundraisers. Participated in public debates. • Delegate on party days – The party day is the highest decision-making body for the Swedish People's Party. The party day sets political goals and sets guidelines for the party's actions.
• Member of the Party Council – The tasks of the Party Council include preparing the party's long-term political guidelines, electing the party executive, approving the financial statements, and processing statements on the motions and submitting them to the party day.
• Member of the Cultural Committee of the City of Turku – The Culture and Youth Committee is responsible for the statutory tasks of the leisure services that belong to collegial municipal bodies. The committee ensures the development of services and promotes and supports its activities by awarding grants to associations, communities and youth activity groups, as well as grants to artists in Turku.
• District Board of Southwest Finland – The districts mainly work with issues that have a regional connection. The districts support all local branches within their regional area.
• Labour Market Policy Committee
• Member of the board of the Swedish People's Party in Turku, secretary, vice-chairman, ordinary
• Candidate in Municipal elections, Turku
• Secretary of the Turku Women's Association
• Coordinator of the municipal elections, presidential elections, parliamentary elections
• Campaign manager for the candidate in the parliamentary elections
• International representative for LSK at IFLRY
• Editor-in-chief and information officer, Svensk Ungdom.
EU Twinning ProjectConsultant
Sep. 2013 - Sep. 2014Kyiv City, Ukraine · On-siteIn my consultancy role for the EU-funded Twinning project, a joint initiative between the French Ministry of Social Affairs, ADECRI, and the Ukraine Ministry of Social Affairs, I dedicated myself to advancing Ukraine's social services system, utilising my expertise in communication, international relations, and capacity building. Strategic Communication and Public Relations · Developed and executed comprehensive communication strategies to effectively disseminate information and engage the public · Managed media relations and crafted public messaging to accurately convey the project's goals and achievements. Capacity Building and Development · Contributed to capacity building initiatives, enhancing the skills and competencies of organizations involved in the project · Conducted training sessions, workshops, and seminars focused on strengthening institutional capabilities and fostering sustainable development within the social services sector. Project Management and Coordination · Managed various project components
· Facilitated stakeholder coordination, including government bodies, NGOs, and international entities. Diplomatic Liaison and International Relations · Acted as a key communicator between diverse cultural and political groups, promoting cooperation and mutual understanding essential for the project's success. Crisis Communications and Media Handling · Managed critical communications, maintaining clarity and accuracy during times of crisis. Content Creation and Journalism · Produced diverse content, from press releases to detailed reports, using journalistic skills to make complex issues accessible. Technological Proficiency · Employed cameras and other media tools for documentation and promotional purposes, enhancing the project's impact and visibility. Public Speaking and Presentations · Represented the in various forums, effectively communicating its vision and progress to a wide audience.
Svensk UngdomEditor in chief | Communications Officer
Sep. 2011 - Sep. 2013Helsinki Area, Finland · On-siteContent Creation and Editorial Leadership · Championed the development and curation of content across various platforms, ensuring alignment with organisational values and vision
· Led a team of writers, editors, and contributors
· Managed the editorial calendar, balancing timely news pieces with in-depth features and investigative reports. Media and Public Engagement · Cultivated relationships with media outlets and journalists, enhancing the organisation's visibility
· Oversaw the production of compelling news stories and editorials, influencing public opinion and fostering community engagement. Journalistic Strategy and Innovation · Implemented cutting-edge digital strategies to increase readership and audience engagement, incorporating multimedia content and social media platforms
· Monitored emerging trends in journalism and media, adapting strategies to maintain relevance. Strategic PR Campaigns · Designed and executed comprehensive PR campaigns that effectively communicated the organisation's mission, achievements, and initiatives
· Managed brand messaging and public image. Stakeholder and Media Relations · Established and nurtured relationships with key media personnel, influencers, and opinion leaders to maximise positive coverage and brand visibility
· Responded to media inquiries with tact and professionalism. Event Management and Promotion · Organised and promoted high-profile events, including press conferences, launches, and public appearances
· Coordinated with various departments and external agencies to ensure seamless execution. Crisis Management: · Managed fast-paced, high-pressure campaign environments, showcasing skills in crisis management and quick decision-making
· Adapted to rapidly changing political landscapes. Campaign Coordination: · Orchestrated large-scale political campaigns, coordinating cross-functional teams
· Implemented campaign strategies and monitored their progress.
Zentrum für Sprachen( ZFS) der Universität WürzburgDocent
Jan. 2006 - Dec. 2007Würzburg Area, Germany · On-siteAs a recipient of a prestigious bilateral scholarship, I had the honor of teaching Swedish at Universität Würzburg ZFS, bridging academic cultures between Germany and Sweden. My role as a docent was marked by a remarkably high student engagement, with my classes attracting 120 university students across varying proficiency levels, from beginners to advanced. This role not only honed my instructional skills but also allowed me to mentor and select two deserving students for a scholarship to Umeå University, fostering cross-cultural academic exchange and enriching the educational experience for these scholars.
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