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Work Background
YEEZYHead of Marketing + Advertising
Dec. 2024 - Feb. 2025Tokyo, Japan• Oversaw all marketing and advertising efforts for YEEZY, including email acquisition and supply chain management.
• Led recruitment initiatives to build a strong marketing team for yeezy.com.
• Implemented innovative strategies to enhance brand visibility and drive sales growth.
Lookout CatalogLook Out Catalog
Oct. 2024Los Angeles County, California, United StatesI started a different kind of agency—one with no rules, no red tape, just a relentless drive to make culture-shifting work. I assembled an X-Men-level team fashion legends, powerhouse hedge fund minds, - world renowned photographer, an art director who’s next up, a rockstar, and me. Together, we are Lookout Agency—a creative force built to break the mold, move markets, and make things that matter. No boundaries. No bureaucracy. Just bold ideas and real impact.
To Whom It May Concern,Managing Director
Jul. 2023Chicago, Illinois, United StatesAs the Managing Director of "To Whom It May Concern," I bring a decade of top-tier experience in the advertising industry to create, strategize, and actualize comprehensive advertising solutions. In my role, I lead a multi-faceted team of creatives, analysts, and strategists, fostering an environment that values collaboration, innovation, and the drive to push boundaries. Together, we are transforming the landscape of advertising by designing campaigns that are not only innovative and engaging, but also drive measurable results for our clients. Under my leadership, "To Whom It May Concern" has emerged as a full-service advertising agency that excels in delivering bespoke, effective, and data-driven strategies. Our approach is always client-centric, with a keen focus on understanding their unique needs and tailoring solutions that exceed their expectations. Recognized in the industry for our creativity, agility, and ability to adapt to rapidly evolving market trends, "To Whom It May Concern" is committed to making a positive impact for our clients and the advertising industry as a whole. I firmly believe in the transformative power of advertising and am always eager to connect with like-minded professionals who share this vision.
Sync 012 SwimFounder
Jul. 2021 - Sep. 2024GlobalAs the founder of “Sync or Swim,” I draw from years of experience in web development, creative direction, and branding to provide comprehensive consulting services that elevate brands and foster growth. “Sync or Swim” was born out of a passion for helping businesses thrive in the digital era. We specialize in delivering tailor-made solutions in web development, creative direction, and brand identity. Our client-centric approach helps us understand their unique needs, enabling us to design strategies that resonate with their target audiences and achieve their business objectives. I lead a talented team of professionals committed to innovation, quality, and results. Together, we’ve transformed the digital landscapes of numerous businesses, turning ideas into engaging, effective, and user-friendly websites and digital identities. “Sync or Swim” is more than just a consultancy - it’s a hub of creativity and technological expertise that helps brands navigate and succeed in the dynamic digital world. Always open to connect with businesses seeking to transform their digital presence and professionals interested in this ever-evolving industry.
The TimesFounding Partner
Jan. 2019 - Nov. 2022Chicago, IllinoisEverything’s changed; while old agencies try to retrofit a clunky and costly way of doing things, we simply built a better way to serve brands. Because brands deserve better. A better way of working. A broader interpretation of what advertising can be. A faster way to market. Our philosophy is simple: relevance drives revenue. So we put brands at the center of the cultural conversation, in whatever form that takes. Every brand deserves to move with The Times.
Warhol KidsFounder
Dec. 2016 - Nov. 2022Chicago, IllinoisWe came together to foster creativity. Our mission is to enable the presentation of ingenuity and joy through arts and culture across various channels and mediums. We believe in the need for shared experience and art in on
Havas ChicagoGroup Creative Director
Oct. 2014 - Jan. 20191620 west chicagoIn order to be on the pulse of what’s happening, you have to be part of it.
And that’s why we started The Annex. While other agencies just observe and latch onto existing culture, we help create it. By building a model that welcomes creative minds from more than just advertising backgrounds – artists, photographers, musicians, fashion designers, social media influencers, people who had never even heard industry buzz words like “millennial” before – we’ve created a unique environment that puts us at the center of culture as it grows. That makes every one of our Annex events firsthand market research, giving us an up-close look at how culture constantly evolves – and an authentic perspective on how to approach our clients’ creative work.
CNNCTD+Consultant
Sep. 2014 - Nov. 2022Greater New York City AreaFounded by Roman Grandinetti, a native New Yorker who also serves as Creative Director, CNNCTD+ launched with an installation dubbed CNNCTD+100 exhibited at the New Museum to critical acclaim. CNNCTD+ has continued to innovate and grow, expanding its creative prowess to include audio and visual projects with artists like Pharrell, Spike Lee and Mario Sorrenti, geo-tagging art murals via its "Sound Graffiti" app for the likes of Bob Dylan and Big Sean, installations at SCOPE Art Show (Miami and New York) in partnership with Google and Casio, and teaming up with global fashion brands including Kitsuné and WeSC.
Harley and CompanyConsultant
Oct. 2013 - Apr. 2015Greater New York City AreaHarley + Co combines world class creative with proven business consulting services to create measurable results. H+C specializes in multi-channel creative, innovation strategy, digital products and immersive events that drive revenue, build communities and increase the power of your brand.
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