Estela Escobar Gamboa

CRM senior analyst | Salesforce Marketing Cloud | Computer Engineer | Commercial Engineer | Trailhead Training Salesforce (Mountaineer)

EngineerFinanceMarketingBusiness OwnerConsultingITComputer engineerProject ManagerFinancial AnalystBanking & Capital MarketsEmail Marketing ManagerPartnerData AnalystAssociateProduct ManagerMarketing Analytics ManagerBI AnalystBusiness AnalystAssociate Partner

Experience in IT Consulting for companies and Banks, participating in results control oriented towards BI projects. Strengths include productivity and commitment. I consider myself a very motivated and driven individual with a passion for continuous growth and learning. Throughout my career I have gained valuable experience in different industries. I adapt quickly to challenges and I have great problem solving abilities. I believe in maintaining a positive and collaborative work ethic. I am confident in my

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Work Background

Itaú ChileSalesforce Marketing Cloud Specialist

Feb. 2022 - Aug. 2023Gran Santiago, Región Metropolitana de Santiago, ChileI work on the implementation and adoption of Marketing Cloud. Sending communications to clients through Salesforce Marketing Cloud mainly channel email and SMS. Create customer journey and to implement via Journey Builder. Train users in the adoption of the platform and resolve doubts.

Itaú ChileSalesforce Marketing Cloud Specialist

Feb. 2022 - Aug. 2023Chile

Banco BciCRM Business Analytics

Oct. 2020 - Jan. 2022Las Condes, Región Metropolitana de Santiago, ChileParticipation in the bank's strategic project called "Implementation of Salesforece Pyme in the Value Flow", in which my job is to impact the business, through commercial actions that contribute to the result of sales, loyalty, experience and attraction of customers, with Results orientation, that through my analysis capacity can identify improvement actions in the current CRM commercial actions, together with proposing new commercial actions, and thus promote an optimization agenda of business results.

Banco BciData Manager Digital Channels Retail Bank

Jan. 2020 - Oct. 2020Alcántara 99, Las CondesManagement of databases mainly on the Teradata engine as a source of information and exploitation for the analysis of Internet traffic and personal banking and SME services, together with the preparation of panels in Power Bi. Use of Big Query to obtain data in real time.

Banco BciManagement control analyst

May. 2017 - Jan. 2020El Golf 125, Las CondesDatabase handling as information sources to produce daily, weekly and monthly reports helping regional directors and platform managers on management control analysis oriented towards strategy. Follow-up of the daily activity of the bank and its branches with global vision. Monthly activity closure reports and income statement production in order to supply information to the Commercial Area and support strategic decision-making. Responsible for the quarterly and annual follow-up of budgetary compliance for regional directors, platform managers, and executives according to business needs. Acknowledgments: • “Excellent execution and achievement of results” Award (August 2017) • “Working as part of a team” Award (May 2018) • “Excellent proximity to the customer” Award (May 2018) • “Excellent proximity to the customer” Award (July 2019)

ENEXRetail IT Systems Analyst

Jan. 2016 - May. 2017Avenida el cóndor sur 520, HuechurabaManaging different providers for the IT operational maintenance of Shell Petrol Stations (fuel refilling and shop). Managing the Retail IT cubes of the area for the Microsoft Analysis Services platform. Providing information to the different areas for their analysis and management reports.

RESCONfounder of the RESCON Consulting Company

Aug. 2012 - Dec. 2015Ñuñoa - SantiagoDevelopment of the Dashboard on Excel MS Office 2007 platform for the BCI bank and fast food company Dominó with automatic data mining from BD (Data Base) SQL Server with macros programming in VB (Visual Basic), supplying automation to existing processes.

BBVASenior Financial Analyst

Aug. 2009 - Jul. 2012ProvidenciaINTI Project - Optimization and improvement of MIS (Management Information Systems) interfaces. Llaima Project – information for management control on OLAP Hyperion cubes - Essbase. Llaima 1 – Monthly Turnover Llaima 2 – Daily Turnover MicroStrategy Project 2011 – Lead the creation of the project of two iPad reports by means of the DW in SQL Server with automatic daily production. BBVA Chile developed the first initiative of iPad report at the worldwide level for BBVA global.

DeloitteConsultant Analyst A

Sep. 2008 - Aug. 2009ProvidenciaTechnological renewal Project at AFP Habitat where I performed the analysis, design, and development of cubes in Hyperion in Linux platform. My main tasks were: analysis of the different business areas and definition of guidelines for later developing reports, along with the creation of test arrangement and user guides.

KRConsultingIT Consultant

Feb. 2008 - Sep. 2008Santiago, ChileManagement Project at Walmart for development with the tool Hyperion-Essbase, where I managed the outline, scripts development, and cube reports with the Web Analysis tool. I also worked with add-in of Excel version 9.3 Management project called LLAIMA in the BBVA tower, where interfaces validations were undertaken for the data injection on bank internal deposits.