PT Indonesia Miki IndustriesChief Sales Marketing Officer
Jun. 2025 - Sep. 2025Batang, Central Java, Indonesia1. Strategic Leadership Set sales and marketing strategy aligned with the company’s targets for volume, value, and export expansion. Identify growth opportunities in Indonesia and international markets; penetrate new regions and channels. 2. Sales Management Lead GT (General Trade), MT (Modern Trade), B2B, and export teams by set targets, quotas, and KPIs. Drive revenue growth in existing and new segments, focusing on product families (Rido, Phinisi and Crown - HDPE and HDPER). Build and manage relationships with distributors, institutional clients, HoReCa (Hotels, Restaurants, Cafes), and wholesalers. 3. Marketing & Brand Development Oversee brand management, marketing campaigns, and product packaging strategies for both loose and consumer packs . Manage pricing, promotions, and advertising campaigns in alignment with market trends and competitive positioning. 4. Export & Global Market Expansion Collaborate with logistics and regulatory teams to streamline export sales (started in 2014 for saccharin, 2015 for cyclamate) . Identify new export markets and ensure compliance with international certifications (Halal, ISO, Kosher). 5. Cross-functional Coordination Coordinate closely with Production, Quality, Supply Chain, and R&D to ensure product availability, quality, and commercialization. Provide market feedback on product development, new SKU ideas, and packaging enhancements. 6. Leadership & Team Development Recruit, develop, and retain high-performing sales and marketing talent across all branches. Foster a performance-driven culture with regular coaching, training, and feedback. 7. Reporting & Forecasting Monitor performance using dashboards and metrics (sales volume/value, market share, ROI). Report progress and insights to the Board of Directors regularly, proposing adjustments and corrective action as needed.