Furqan Arif - Product Manager, Sostronk

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Work Background

SoStronkProduct Manager

Aug. 2022Bengaluru, Karnataka, IndiaBuilding IMBR, the Ultimate social RMG app for Indian Battle Royale gamers

AYM CommercePDE Data Lead

Jun. 2021 - Jul. 2022United Arab Emirates𝗔𝗬𝗠 𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗶𝘀 𝗮 𝘁𝗲𝗰𝗵 𝘀𝗲𝗿𝘃𝗶𝗰𝗲𝘀 𝗼𝗿𝗶𝗲𝗻𝘁𝗲𝗱 𝗳𝗶𝗿𝗺 𝘄𝗵𝗶𝗰𝗵 𝘀𝗽𝗲𝗰𝗶𝗮𝗹𝗶𝘇𝗲𝘀 𝗶𝗻 𝗯𝗿𝗲𝗮𝗸𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝘁𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝗶𝗲𝘀 𝗮𝗻𝗱 𝗼𝗻𝗹𝗶𝗻𝗲 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗮𝗰𝗿𝗼𝘀𝘀 𝘁𝗵𝗲 𝗴𝗹𝗼𝗯𝗲. Teamed up with P&G's Start-up Pampers team to revolutionize the digital experience and curate the product for users across 7 leading markets in NA, EU, and SA - Counseled & strategized with client-side stakeholders, PM, EL, Solutions, Backend, Frontend & QA teams to drive sprint results. - Built & supervised the data tracking plans across new markets to track 200+ club app events & user traits; & unifying all data points in Alation - Co-designed & overhauled multiple dashboards for executive liability insights, operational excellence & product enhancements across all markets - Presented monthly KPIs & pursued leadership to drive data-driven OKRs - Evaluated performance improvement plans for analysts - Facilitated governance & retention of data as per the company’s GDPR policy.

AYM CommerceSenior Product Analyst

Mar. 2021 - Jun. 2021United Arab Emirates

EatpathCo-Founder

Sep. 2020 - Nov. 2021Hyderabad, Telangana, India- Launched & scaled a cost-effective cloud-kitchen with 3 operating brands in Hyderabad, accepted orders from all major delivery apps & achieved a repeat rate of 45% (over 60 days) & got featured in city’s popular lifestyle magazine. - Streamlined & negotiated marketing partnerships with social media influencers for our brands. - Unified digital operations under a single POS; & engineered data pipeline to Google DataStudio from POS’s API for daily insightful decision making. - Achieved & maintained a 4+ rating on delivery apps & record prep time for all brands.

Saras AnalyticsSenior Business Analyst

Nov. 2019 - Feb. 2021Hyderabad, Telangana𝗦𝗮𝗿𝗮𝘀 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀 𝗶𝘀 𝗮 𝗱𝗮𝘁𝗮 𝗺𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗮𝗻𝗱 𝗽𝗿𝗲𝗱𝗶𝗰𝘁𝗶𝘃𝗲 𝗮𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀 𝗰𝗼𝗺𝗽𝗮𝗻𝘆 𝘁𝗵𝗮𝘁 𝗵𝗲𝗹𝗽𝘀 𝘆𝗼𝘂 𝗲𝗻𝗴𝗮𝗴𝗲 𝗶𝗻 𝗮𝗻𝘆 𝘀𝘁𝗮𝗴𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗱𝗮𝘁𝗮 𝗹𝗶𝗳𝗲 𝗰𝘆𝗰𝗹𝗲. - Worked with an NA-based Restaurants company on BI & Advanced Analytics projects. - Worked with the largest MENA-based Restaurants & Foods company and accelerated multiple Growth Consulting, CRO, co-directed BI, Advanced Analytics, & systemized SEO projects to achieve a digital revenue of $100M (▲55% YoY) across 3 brands & 9 markets. (Client Facing Role) - Spearheaded the SEO engagement for F|B e-Commerce website in 3 markets in MENA. - Engineered the reporting database for the QSR chains client from the ground up. - Programmed Google (Analytics, Search Console & My Business) API based Reporting Automation using Python to statistically flag metrics above or below the desired threshold. - Built End to End automation of a Playstore reviews' PowerBI dashboard using NLP, Google Cloud Functions, & BigQuery. - Collaborated with the client’s Product team to create multi-market customer reviews & ran NLP for the sentiments. - Automated an Excel Dashboard with PowerBI cube for daily consumption, for data of 22 websites & 8 apps. Team’s manual toil -> 3~4 hrs/day to 30 mins/day. - Led the initiative of a new marketing strategy for a client’s website based on insights from Hotjar user usage video analysis. Data Tech Stack: Google Analytics, Google Tag Manager, Power BI, Qlikview, Tableau, Google Datastudio, Looker, Python, Google Bigquery, MySQL, pandas, Spark, MS Excel & PowerPoint, Segment, VSCode, Google Ads, Google My Business, Statistics, SEM, SEO, eCommerce, etc.

Saras AnalyticsBusiness Analyst

Oct. 2018 - Nov. 2019Hyderabad, Telangana- Worked on multiple Growth Consulting, CRO, Advanced Analytics, SEO and scalable BI projects for e-commerce industry clients in the F&B and Apparel space. - Led and expedited the Analytics engagement (3 member team) of an Indonesian Patissier company’s online division (Client Facing Role). Collaborated with the product & marketing team to attain Sprint Results: ▲110% in CR% & ▲25% in Digital Revenue. - Worked with the team of Malaysian Pharma Company and improved their digital revenue through the adoption of advanced analytics. Results: ▲75% in CR% & ~▲40% in Digital Revenue.

Synopsys IncData Science - Intern

May. 2018 - Oct. 2018Hyderabad, Telangana• Fraud Analytics: – Analysis of the company’s journal entries using the principles and methodology of Benford’s law. • Outlier Analysis: – Analyzed the relationship between the amount spent on and the respective bookings of the customers. – Generated a model to highlight outliers based on data from previous quarters.