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Work Background
Sr. Trade Advisor
Embassy of the Kingdom of the Netherlands in ChileSr. Trade Advisor
Feb. 2020Santiago ChileIn this world of climate change and having to mitigate and adapt to these changes, water and energy transition play a central role. Chile, suffering major drought for the last decades, is in dire need of solutions to tackle water shortage, distribution and management. Chile is a large fruit producer, has the ambition to become a hydrogen exporter and is already a large copper and lithium producer. All these processes need (a lot of) water!
General Manager
Cámara Chileno Holandesa de ComercioGeneral Manager
Jun. 2019 - Jul. 2020Santiago Province, ChileWe aim to promote and grow all commerce between Chile and The Netherlands by having a services and network organization to support all Chilean and Dutch companies that trade with Chile and the Netherlands.
Strategic Advisor
BK PartnerStrategic Advisor
May. 2018 - Feb. 2020Santiago Province, ChileBK & PARTNER offers small, medium-sized and start-up companies sparking ideas and simple, pragmatic solutions for communication, design, marketing and sales. With our diverse and rich experience from international B2B and B2C companies, we are at your side as fair consultants, pragmatic adviser and creative translators/doer. We act fast, easy and efficient. And we do this WITH our HEART AND our MIND.
Strategic Advisor
PK-TechVentures.comStrategic Advisor
Mar. 2018 - Feb. 2020Santiago Province, ChilePK Techventures connects, enables and scales startups to global businesses.
Regional Chief Executive Officer APAC
GfKRegional Chief Executive Officer APAC
Mar. 2016 - Sep. 2017SingaporeAchievement: Grow business exponentially, improve profitability, and open new countries and businesses (2009 – 2014); merger two different business units (2016), keep profitable one on growth path and turn loss making one into profit. Overview: • Member of Global Executive Board • Reporting line: Management Board
Regional CEO, Latin America, Consumer Choices
GfKRegional CEO, Latin America, Consumer Choices
Oct. 2014 - Mar. 2016Santiago de ChileAchievement: Turn Latin American business back to growth, improve speed and quality without dropping profitability. Support built of television audience measurement Brazil.
Regional COO, APAC, Consumer Choices
GfKRegional COO, APAC, Consumer Choices
Jan. 2009 - Sep. 2014SingaporeAchievement: Grow business exponentially, improve profitability, and open new countries and businesses (2009 – 2014); merger two different business units (2016), keep profitable one on growth path and turn loss making one into profit. Overview: • Member of Global Executive Committee • Reporting line: Management Board
General Manager Chile
GfKGeneral Manager Chile
Mar. 2004 - Dec. 2008Santiago de ChileAchievement: Build Latin American business for Retail audit tracking in Latin America, to begin in Chile and Brazil, later added Argentina and started talks on Peru and Colombia.
Vice President Marketing
SonyVice President Marketing
Oct. 2000 - Feb. 2004Santiago de ChileAchievement: Prevent further drop of Sony’s market share in Chile, Bolivia and Peru and protect business against the very volatile currencies.
Business Manager
SonyBusiness Manager
Mar. 1992 - Oct. 2000Amsterdam Area, Netherlands• 1998 – 2000: member of the board, merged Sony Netherlands and Belgium to Benelux, leading a SAP implementation. • 1996 – 1998: business unit manager information technology: launched VAIO, tripled sales in 3 years. • 1995 – 1996: marketing manager consumer products. • 1993 – 1995: manager business processes, focus on automation of processes. • 1991 – 1993: market research manager and head of Sony Center development.
Project Manager
GfKProject Manager
Oct. 1988 - Feb. 1992Amsterdam Area, Netherlands
Product Manager
Hotelplan Internationale Reisorganisatie B.V.Product Manager
Jul. 1987 - Jan. 1992The Hague Area, Netherlands

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