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LambdaWorksProduct & Comms
Apr. 2019We're here for the problem solvers, the entrepreneurs, the curious ones, the idea people to build worthy digital products — together.
Mar. 2018 - Apr. 2019Developing Digital in Store products for GLOBUS. Digital in Store includes a set of physical products interlinked with e-commerce with the intention to raise sales and better the customer experience. GLOBUS.ch is one of the most renowned and oldest retailers in Swiss. As an internal project, we were developing an iOS app for sketching and visual communication intended to better the ideation process for architects. Due to a lack of resource, it has never got past the beta phase.
Alchemy Cloud, Inc.Product Marketing
Feb. 2017 - Mar. 2018———— ↓ Alchemy acquired dryTools↓ ———— Headquartered in San Francisco, Alchemy is cloud-based software for the nearly $1 trillion global specialty chemical industry that facilitates the commercialization of new formulations. Alchemy provides an efficient digital path from customer need or product concept to final chemistry, so specialty chemical companies can commercialize products faster and more efficiently. Alchemy acquired dryTools.
Mar. 2016 - Feb. 2017Novi Sad———— ↑ dryTools was acquired by Alchemy↑ ———— Doing product development on two fronts: Product development for the companies using flagship product Sifu — a specification language capable of describing any client–server application with an advanced generator including customizable code templates. Corporate marketing for the companies partnership projects — generating interest and leads both through product as a marketing tool and through marketing campaigns. Company and its product were successfully acquired after only two years of doing business. dryTools was bought by Alchemy, a Silicon Valley-based SaaS company, where I continued with the same position.
Rendered TextMarketing & Product
Jun. 2014 - Mar. 2016Continuous integration and deployment service used by thousands of teams in over 100 countries. Semaphore enables software companies to build, test and deploy applications using any technology on its continuous delivery platform optimized for efficient software delivery. Working on product marketing and product development in the core development team.
Prognosis ITProduct Manager
Jan. 2014 - Jul. 2014Novi SadDeveloping in-house web applications for Renator AB. Communicating with stakeholders, researching and prioritizing feature development and organizing work for the team.
Dejan MarketingInternet Marketing Coordinator
Jan. 2013 - Jan. 2014Novi SadDigital marketing campaigns assessment and development, online brand leverage tactics, competition metrics acquisition, website analysis, competition analysis, back-link consolidation, link target research, discovery and negotiation, content writing and link building.
CitrusTech DesignPlaying Startups & Founders at Citrus Tech Design
Sep. 2012 - Nov. 2013Novi Sad, Vojvodina, SerbiaCitrusTech was a startup with the idea of developing a fun extreme sports hardware add-on. Major stepping stones were the winning of StartEurope entrepreneurial event, finishing the hardware/software MVP, acquiring consultants from Europe and USA and getting to negotiate for an investment. The project ended due to lack of a common vision by the founders. In charge of marketing, pitching and everything non-technical. In all, a great personal experience.
Online Marketing and AnalyticsFreelancer
Jan. 2012 - Dec. 2014Working on and off with individual clients, marketing agencies and startups. Developing online marketing strategies, onsite and offsite SEO, web/business analytics and content production.
Univerexport DOOMarketing Intern
Nov. 2011 - Jul. 2012Novi SadWorking in the sectors of marketing, sales and IT during the internship. The main focus on the internship was on helping the development of the online retail platform for the company. Tasks included researching buyer personas, internet marketing dimension, buyer behaviour and understanding internet marketing dimensions in Serbia.
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