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Work Background
SAPGlobal Head of Sustainability Communications
Sep. 2021SwitzerlandShape and deliver impactful communications about SAP’s sustainable business. Collaborate with the company’s sustainability team to highlight our journey to net-zero emissions, and with the product and partner teams to demonstrate how we are helping companies around the world run more sustainably.
SAPVice President, Communications and Sustainability - Greater China
Aug. 2017 - Aug. 2022Hong KongLed corporate communications, public affairs, sustainability and CSR activities for China, Hong Kong and Taiwan. Managed a team across the three market units to plan and execute impactful communications and corporate affairs programs for key audiences including customers, media, employees, government, partners, and analysts. Collaborated with marketing teams regionally and globally to drive brand awareness and lead generation for key software solution adoption through thought leadership, executive media and analyst engagement, special events, and customer reference campaigns. Managed content and analytics for executive, internal and external communications across multiple digital channels in Greater China including WeChat brand and employee channels, Weibo, LinkedIn, Facebook, and Twitter. Managed reputation response and crisis communications for a range of issues. Led regional sustainability and social responsibility programs including poverty alleviation and skills development programs in China.
Prudential Corporation AsiaDirector of Brand
Jul. 2014 - Aug. 2017Hong KongResponsiblities included regional brand strategy, advertising, digital and social media marketing, market research & insights, trademark protection and sponsorships.
WPP Team Bank of America Merrill LynchInternational Strategy Lead
Oct. 2011 - Jul. 2014Hong KongWorked with global marketing group WPP agencies to provide strategic and creative guidance for the global investment and corporate banking business. Branding and marketing activities included brand strategy and positioning, identity, special program development, client engagement, new business/pitch support, thought leadership, events & conferences, employee engagement and corporate responsibility.
Hong Kong Jockey ClubHead of Brand
Jan. 2010 - Oct. 2011Hong KongThe Hong Kong Jockey Club operates horse racing, football betting and lottery in Hong Kong. Its not-for-profit model allows the HKJC to be Hong Kong's single largest taxpayer, a significant employer and the largest charitable giver. Responsible for brand strategy, sponsorships & events, creative services and media buying & coordination. Conceived and implemented major internal branding program. Developed branding programs for social impact and cross-divisional brand communications strategy.
The South China Morning PostDirector, Marketing & Communications
Oct. 2008 - Jan. 2010Hong KongThe leading English-language media platform in Hong Kong, which includes an award-winning newspaper, online, mobile and magazines, reaching a distinctly enviable audience. Managed marketing across circulation, job listings, CSR and corporate communications & events.
The Disruption ConsultancyInternational Managing Director
May. 2004 - Oct. 2008Hong KongThe Disruption Consultancy is the strategy & innovation consulting unit of TBWA\Worldwide, one of the top marketing groups working with world-class brands including Apple, Absolut, adidas and Playstation. The Disruption Consultancy helped clients develop and execute alternative marketing, product and revenue strategies that create exponential growth. Responsible for coordinating five worldwide offices, revenue growth, service alignment, talent recruitment and network integration.
Syneth Asia PacificExecutive Consultant
Jun. 2003 - Jun. 2004Hong KongLed independent brand consulting activities. Initiated and maintained client relationships largely in Mainland China, executed strategic branding programs including brand definition, positioning, research, internal/external communications and design.
Springpoint Limited (Interpublic Group/Futurebrand)Regional Managing Director, Asia Pacific
Sep. 2001 - May. 2003Hong KongRegional director of a London-based brand consulting firm. Developed new business, provide strategic input to client engagements which included positioning, creative communications and identity design.
BozellGroup Account Director
Jul. 1999 - Jun. 2000Silicon ValleyDirector at Silicon Valley technology ad agency. Managed $40M in account billings and develop brand and communications strategies for online, hardware and services clients including Virgin Online, Logitech, and a national broadband provider.
Image FactoryFounder, Managing Director
Mar. 1995 - Jul. 1999ShanghaiFounded and grew an integrated marketing services firm in Shanghai, China serving blue-chip multinationals.
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