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Work Background
Lead Product Designer
Currently Seeking New OpportunitiesLead Product Designer
Nov. 2023New York City Metropolitan AreaCurrently seeking opportunities as a Lead Product Designer, Senior Product Designer, Senior UX Designer, Senior Information Architect, or Principal Product Designer.
Senior UX & Product Designer
Northwestern MutualSenior UX & Product Designer
Jun. 2018 - Oct. 2023New York City Metropolitan AreaLed the UX strategy for a diverse portfolio of both new and legacy products. Over a span of five years, successfully completed more than 85 UX projects, each aimed at enhancing user experiences and driving customer engagement. My design approach is deeply rooted in user-centered methodology, leading to significant improvements in business metrics. My role also allowed me to refine my skills in team collaboration and adaptability.
Mid-level & Senior Information Architect
ghg | greyhealth groupMid-level & Senior Information Architect
May. 2014 - Jun. 2018New York City Metropolitan AreaOversaw the information architecture for 43 brands, successfully delivering 117 projects, including mobile apps and consumer-facing websites. Earned seven UX awards for innovative solutions in web and app design. Employed a data-driven approach to develop intuitive user interfaces, leading to increased user engagement and improved metrics. Collaborated effectively with cross-functional teams, enhancing overall project quality and efficiency.
User Experience Design Consultant
Various CompaniesUser Experience Design Consultant
Dec. 2011 - Apr. 2014New York City Metropolitan AreaCollaborated with Fortune 500 companies across multiple prestigious agencies in New York, including McGraw-Hill Education, GreyHealth Group, BBDO Atmosphere Proximity, Saatchi & Saatchi Wellness, Grey, Evoke Health Group, and CreativeFeed. Spearheaded UX initiatives from concept to completion, resulting in improved user engagement and business performance metrics. Excelled in fast-paced, deadline-driven environments, demonstrating flexibility and versatility.
Interaction Designer & President
Last Loop StudioInteraction Designer & President
Jan. 2008 - May. 2011Puebla, MexicoFounded one of the first interaction design studios in the area, establishing a trailblazing presence in the burgeoning field of UX before it became mainstream. Independently built a talented team of designers, photographers, and filmmakers to serve small businesses, innovatively addressing their digital needs. Through hands-on experience, honed my foundational UX skills while demonstrating an entrepreneurial mindset and a forward-thinking approach. Successfully managed clients, coordinated projects, and drove business growth, setting the stage for a future-focused career in user experience design.

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Revamping Digital Experience: Product & UX Design
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