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Work Background
Adjunct Professor
Southern Adventist UniversityAdjunct Professor
Jan. 2023Collegedale, TN► Adjunct Professor passionate about educating college students in the field of Public Relations while combining knowledge and industry expertise to create an engaging and dynamic online learning environment. ► Instructing students in Public Relations Principles and Theories, Crisis and Risk Management courses. ► Develop and instruct an online Public Relations course for undergraduate students, emphasizing strategic communication, media relations, and crisis management. ► Design curriculum, lesson plans, and assessment materials to ensure comprehensive understanding and engagement among diverse student populations. ► Incorporate real-world case studies and current industry trends into coursework, providing students with practical insights and applications.
Vice President of Communication and Public Relations
Texas Conference of Seventh-day AdventistsVice President of Communication and Public Relations
Jan. 2019Alvarado, Texas► Lead marketing and PR for $70M nonprofit with 1,500 employees, managing a $1.5M budget and a team of 12-16 while overseeing media production, video and mobile studio, live events and digital content creation. ► Develop and implement PR and marketing initiatives to enhance brand positioning and member engagement. ► Streamline HR onboarding and training through AI-driven media, reducing dependency on limited resources. ► Guide 300+ churches through COVID-19 closures and reopening with best practices and live training sessions. ► Establish a robust PM system to improve project prioritization, transparency, and efficient resource allocation for communication projects.
Director of Integrated Marketing and Public Relations
Oakwood UniversityDirector of Integrated Marketing and Public Relations
Jan. 2017 - Dec. 2019► Reported to the University President and Executive Director for Advancement, managing a video production studio with a $500K budget and a team of 12-25. ► Led marketing, communications, PR, and digital initiatives to optimize resources and drive ROI. ► Managed operations for an HBCU with 1,300 students and 200 staff, overseeing a $65K annual budget. ► Served as Managing Editor for university publications, speeches, and news releases. ► Boosted event attendance and student engagement by launching the first integrated digital media campaign.
Communications and Media Relations Director
Southwest Region ConferenceCommunications and Media Relations Director
Jan. 2010 - Dec. 2017Dallas/Fort Worth Area► Hired to manage non-profit with 600 employees and $25M in annual revenue, 5-state conference's public relations, marketing, and branding, including digital media content for web, mobile, and social media networks. ► Reported to the President and CEO, managing a $200K budget and reach of 80+ communication leaders. ► Grew skills via training in crisis communication, social media, branding, and marketing. ► Improved brand awareness by introducing a mobile app in coordination with a rebranding campaign, a website redesign, and improved social media presence with consistent content. ► Drove adoption of video, social, and consistent branding across the region by creating a central resource database and annual training for leaders and communication departments.
Principal
The Dixon Group, LLC.Principal
Jan. 2000Midlothian, Texas, United States► Provided integrated marketing, PR, digital content creation, and analytics for small / mid companies. ► Lead multidisciplinary teams to effectively enhance patient care, achieve key operational goals, and consistently foster continuous improvement. ► Boosted client visibility and spending with SMART objectives and tailored strategies. ► Developed data-driven digital and media plans aligned with brand, audience, and business goals. ► Enhanced customer satisfaction through refining processes and improving service delivery efficiency.

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