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Work Background
Educational Federal Credit UnionSenior Brand Manager
Dec. 2021 - Mar. 2025Miami-Fort Lauderdale Area• Oversaw the Creative Services department, including direct supervision of a Creative Content Specialist and an Advertising and Promotion Specialist, ensuring cohesive brand messaging and design across all platforms.
• Saved over $70,000 in annual print production costs by sourcing and negotiating with new vendors, enhancing cost efficiency without compromising quality or delivery timelines.
• Led the planning and execution of expositions and events, representing the credit union and enhancing its presence within the educational community.
• Managed relationships with outside marketing agencies, coordinating campaigns and creative initiatives to support business objectives.
• Developed annual promotional and communications calendars, aligning marketing strategies with organizational goals.
• Collaborated with consumer and lending business partners to create targeted communication and advertising campaigns, analyzing member participation and campaign performance to optimize results.
Miami Dade CollegeCreative Services Manager
May. 2013 - Dec. 2021Miami/Fort Lauderdale Area• Managed the Media Services department, maintaining cohesive operations across creative, marketing, and event production.
• Led a team of 12, establishing policies that improved customer service and communication, delivering high-quality, consistent messaging.
• Reduced production costs by over $10,000 per month by negotiating competitive rates with diverse vendors, optimizing budget efficiency while maintaining high-quality creative output.
• Crafted innovative concepts aligned with business objectives, significantly increasing audience engagement.
• Mentored a team of creatives, promoting collaboration and upholding high-quality output across all creative areas.
Savannah College of Art and DesignCreative Director
Mar. 2005 - May. 2013Savannah, Georgia Area• Established visual style guidelines for marketing materials, ensuring consistency and professionalism across promotional assets.
• Collaborated in cross-functional teams to meet project deadlines and deliver successful design solutions.
• Guided a team of designers in creating visually compelling work that aligned with the university’s brand identity, positioning SCAD as a leading institution.
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