I am a creative, entrepreneurial and result-driven field marketing consultant & project director, with a passion for cultures, languages and people. My multi-cultural background enables me to naturally cross the border between different cultures and languages, a skill that I use in my projects daily. I strive on creating a successful business environment where marketing is an integral part of the sales planning process, mapping marketing strategy and planning execution according to the needs of the business.
For over 25 years, I have worked across the full marketing mix from direct to channel marketing including social media marketing, online marketing, email marketing, conferences and events strategy, logistics, press, to and through channel activities across Europe, the Middle East, Africa & APAC - with a firm belief that experiential marketing achieves the best results.
* Experiential Marketing
* Customer journey
* Multi-cultural & multi-lingual marketing
* Events shaping & execution
* Global integrated campaigns
* Content creation (thought leadership & case studies)
* Strategic Business and Field Marketing Planning and execution
* Strong business and ROI focus
* Experienced in the full marketing mix (channel, online, email, conferences and events, social media)
*Coaching teams to success (internal, agencies & channel)More...