**Professional Overview**
I am a results-driven Business Development and IT Management Executive with **12+ years** of leadership experience across fintech, e-commerce, and IT infrastructure in Africa and the Middle East. My expertise lies in driving revenue growth, building strategic partnerships, executing digital transformations, and scaling operations in dynamic markets. Based in Kigali, Rwanda, I currently lead Deriv’s African expansion while leveraging deep technical knowledge in systems management, CRM, mobile payments, and data-driven marketing.
**Key Achievements**
- **Strategic Leadership at Deriv RW Ltd (Kigali, 2020–Present)**
As Director & Country Manager (since Oct 2021) and Business Development Manager (Africa), I spearheaded market entry and growth across **10+ African countries**. I built and managed partnerships with payment providers, affiliates, and regulators; implemented BPO, mobile payments, and CRM strategies that significantly improved customer acquisition and retention; and drove product localisation and regulatory compliance for sustainable expansion.
- **Affiliate & Digital Marketing Success (Deriv.com, Dubai, 2019–2020)**
Recruited, trained, and tracked affiliates while executing digital and social media campaigns that boosted partner engagement, brand visibility, and lead generation.
- **E-Commerce Growth (Mon Ami Shoes, Dubai, 2018–2019)**
Managed online sales platforms (Noon.com and Souq.com), delivering a **30% increase in sales**.
- **IT Infrastructure Optimisation (Transfrontier Trading, South Africa, 2015–2017)**
Streamlined IT systems and proactive maintenance, reducing downtime by **40%**.
- **Earlier Career Highlights (Zimbabwe, 2000–2015)**
Held progressive IT and management roles at Impact Solar Energy, ZIG Computers, Philips Electronics, and Heritage Insurance Company, building a strong foundation in systems administration, project management, sales, and underwriting.
**Education & Credentials**
- MBA in International Business – Westford More...