Go-to-Market & Digital Marketing: Drove go-to-market solutions, targeting a 15% quarterly ROI increase; led digital strategies boosting brand awareness by 20%, engagement by 25%, and revenue by 15%.
Agile and SAFe Leadership: Facilitated SAFe ceremonies, coached agile teams, and conducted assessments to enhance collaboration, resulting in a high-performing agile environment.
Data Management & Analytics: Executed data mapping, transformation processes, and CRM migration with a 99% data accuracy rate. Utilized analytics to improve campaign performance, resulting in increased traffic (40%), lead generation (25%), and conversions (15%).
CRM and Customer Retention: Developed CRM solutions to increase retention by 20% and customer satisfaction by 15%, overseeing migrations with 100% project completion on time.
Cross-Functional Collaboration: Worked closely with sales, marketing, and service teams to improve segmentation and targeting, achieving a 25% increase in campaign effectiveness and a 20% boost in team efficiency.
Product Development: Managed product lifecycle, implemented AI for MS Dynamics, and developed roadmaps. Conducted client demos with a goal of 100% satisfaction and guided UX/UI designs for enhanced user experience.
Training and Compliance: Provided user training, achieving a 90% CRM adoption rate, and implemented data governance frameworks, maintaining a 95% compliance rate.More...