http://www.entrepreneur.com/en-ae/author/raffaella-campagnoli
Raffaella is a senior corporate strategist and hands-on transformation leader with 25+ years of global experience across hospitality, retail, fashion, luxury, CPG, tech, travel, media, and financial services.
She partners with CEOs, boards, and investors to design and execute corporate strategies — covering organic and inorganic growth, market and business development, operating model design, ecosystem acceleration. She specializes in building cross-industry partnerships that enhance brand equity, expand customer reach, monetize guest journeys on a cross-industry lanscape.
As Chief Strategy Officer at Majid Al Futtaim Retail, she led the corporate development agenda: from multi-market strategy and divestments, to B2B partnerships with FS and delivery operators, to the launch of sub-franchising and online grocery partnership in new markets. Her strategic planning translated directly into execution — delivering +120% online growth, +2pp market share gains, and double-digit profit uplift.
Earlier, as Managing Director at Accenture Strategy, she built and ran a $30M+ practice across Middle East & Turkey, serving global Fortune 500s and regional champions across retail, luxury, hospitality, and consumer goods. She advised on ZBB/ZBO/operating model transformations, digital acceleration, and innovation-led growth.
Through her advisory firm, LIRA Strategy Partners, Raffaella leads high-stakes consulting missions focused on growth strategy, venture building, M&A, and partnership enablement — always linking corporate vision to real-world execution.
She serves on several boards and advisory councils (STS Capital Partners, VAB, Vivenda Group, HBR Advisory), speaks at global summits (LEAP, The Retail Summit, Retail Leaders Circle), and contributes regularly to Entrepreneur Middle East.
A firm believer in ecosystem thinking, Raffaella blends strategic clarity with operating speed to help companies scale boldly and smartly.More...