With over 30 years of experience in the advertising industry, Patrick Ederer, known as PEP, is a seasoned expert in crafting strategies that authentically and innovatively connect brands with people. As the Creative Director and owner of Agência Ideia Brasil, he leads marketing projects that transform businesses and impact lives, always with a focus on innovation and humanizing brands.
Throughout his career, PEP has developed award-winning campaigns and projects that go beyond the obvious, establishing himself as a reference in creativity and disruptive solutions. His work is characterized by a constant pursuit of new formats and narratives that engage and inspire.
In addition to his role at the agency, PEP is passionate about technology, navigating the digital seas in search of inspiration. He holds a degree in Visual Communication and has specialized in Art Direction at Agência Dm9ddb (CUCA School). He is certified in Autodesk 3D Studio Max (3D Master) and Autodesk V-ray Render, with further specializations in UX/UI with Adobe XD, After Effects and video editing, and advanced Photoshop. With three decades of experience in graphic computing and graphic design, PEP has been at the forefront of the industry, continuously pushing the boundaries of creativity and technology.More...