Hi, I’m Sigrid — born and raised in Kollum, Friesland. At 16, I moved to New York to work as a fashion model, where I got to see the industry up close: the fun and creative side, but also its flaws. After a few years, I felt the need for change and moved to Amsterdam to study Event Management and explore new paths.
I fell in love with event production and worked on projects for brands like De Hartstichting, Nike, Microsoft, BeterBoompje, and YoungCapital. In my final study year, the idea for STUT Agency came to life — starting small, tweaking the concept, and growing step by step.
In October 2024, we opened our studio in Amsterdam NDSM: a creative playground where we now connect and empower young talent in the fashion industry.More...