I'm a product and marketing consultant with a strong track record of driving growth and innovation across fast-moving digital industries. My experience spans product strategy, user acquisition, and performance marketing, and in recent years I’ve focused mainly on online poker, online casino, sports betting, e-sports betting and CS skin trading. I bring a mix of analytical thinking and creative problem-solving to everything I do, with a focus on building and optimizing user experiences that perform.
I thrive on turning complex user behavior into clear, actionable insights. I’ve led the development of new poker game types, sports book launches and online casino optimisations including key features like loyalty programs, gamified leaderboards, and promotional systems that boost user retention and lifetime value. Whether I’m working with early-stage startups or scaling businesses, I focus on helping teams find product-market fit and unlock sustainable, measurable growth.More...